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adam&eveDDB

Formerly: Adam & Eve/DDB · adam&eve

Kind
Creative generalist
Parent
Omnicom
Country
GB
Website
https://www.adamandeveddb.com
Clients
CALM (Campaign Against Living Miserably) · ITV · Veg Power

Campaigns (3)

CampaignClientYearTopicRole
The Last Photo lead
Shows smiling photos and videos of people taken days before they died by suicide, to challenge assumptions about what suicidal people look like. Cannes Lions entry.
CALM and ITV2023Suicide preventionCreative
Eat Them to Defeat Them lead
IPA Effectiveness Awards 2022 President's Prize for Behavioural Change. IPA paper reports £98.1m incremental vegetable sales (econometrics), ROMI £6.34, 54% rise in children wanting to eat more veg. Later Veg Power/ITV five-year evaluation claims £132m cumulative uplift. Strong candidate for a full case (evidence is campaign-commissioned).
Veg Power and ITV2019NutritionCreative
Project 84 lead
84 hooded sculptures by Mark Jenkins on ITV's South Bank buildings, one for each man who takes his life weekly in the UK. Self-reported: 220,000 petition signatures, 34% rise in CALM helpline calls; UK appointed a Minister for Suicide Prevention later in 2018. One Show Gold Pencil 2019.
CALM (Campaign Against Living Miserably) with ITV2018Suicide preventionCreative

Research notes

Primarily a commercial agency; its health work runs through ITV's social-purpose partnerships (CALM, Veg Power). No NHS or DHSC campaign credit was found. Sources verified through search-result summaries only; direct page fetches were blocked in this session.

Sources

  1. https://www.thedrum.com/awards-case-study/how-itv-vegpower-and-adameveddb-convinced-uk-kids-eat-their-greens
  2. https://www.thedrum.com/awards-case-study/inside-itv-s-project-84-which-put-male-suicide-the-uk-s-political-agenda

Record agencies/adam-and-eve-ddb.json, updated 2026-10-22