HCF Case Studies Library

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HCF Case Studies Library

954 health campaigns: who ran them, who made them, what they asked people to do, and what the evidence says happened.

Child health · Sleep
2026–now
25 Night Challenge
Beyond Bedtime
Sign-up challenge from the children's charity Beyond Bedtime (formerly Pajama Program), launched in March 2026 for National Sleep Awareness Month and the charity's 25th anniversary. Families commit to 25 nights of calm bedtime routines, get emailed tips and activities from a teddy-bear mascot, track progress and post with a hashtag.
NoneUnknownUS
Patient safety · Sleep
2026–now
BE-SAFE sleeping pill outreach (World Sleep Day 2026)
BE-SAFE consortium (European Commission Horizon programme)
EU-funded research project on sleeping pill use in Europe that, for World Sleep Day 2026, launched a podcast of older adults' stories and sleep strategies in seven languages, promoted a new guideline on stopping benzodiazepines and similar sleeping pills for insomnia, and shared 'Myths About Sleep' infographics.
NoneUnknownBE
Drugs · Opioids
2026–now
Before it Becomes More
YSS (Youth and Shelter Services) · Iowa opioid settlement funds (statewide prevention contract)
“Before it Becomes More”
Iowa statewide opioid prevention and anti-stigma campaign (US-IA) launched 1 July 2026 by the youth nonprofit YSS under the state contract to lead opioid prevention and awareness with opioid settlement dollars, centered on a downloadable community toolkit (social media content, newsletter articles, prevention messages) and the 'Hidden in Plain Sight' mobile teen-bedroom exhibit piloted in 2025.
NoneUnknownUS
Cannabis · Drugs
2026–now
Cannabis Honestly
New York State Office of Cannabis Management
“Cannabis Honestly”
New York State Office of Cannabis Management youth and family cannabis education campaign (US-NY) launched 13 June 2026, shaped by a year of 23 'Listen and Learn' conversations with more than 450 young people, parents, educators and community leaders and advised by the Cannabis Education Advisory Panel; English and Spanish ads, conversation guides, videos and tools for trusted adults.
NoneUnknownUS
Gambling
2026
Dumb Thumb
Victorian Gambling and Casino Control Commission (VGCCC)
Victorian Gambling and Casino Control Commission safer betting campaign launched in June 2026 for the football World Cup and AFL season, built around 'Dumb Thumb', a character for impulsive in-app betting driven by bonus bets and promotions, urging young men to set limits on how much and how often they bet and how many products they use.
NoneUnknownAU
Drugs
2026–now
F. Meth
Health New Zealand | Te Whatu Ora · New Zealand Government (Mental Health Minister Matt Doocey; Proceeds of Crime Fund)
“Know your why. Plan your how.”
Health New Zealand | Te Whatu Ora national campaign launched 17 September 2026 in Porirua under the government's action plan on methamphetamine harm. It aims to strengthen people's refusal of meth and get communities talking about meth harm: 'F.' stands for facing up to meth and fighting it. Videos, a personal story, community toolkits and ads on social media, YouTube, video on demand, out-of-home and radio ask people to know their reasons and plan how to say no, and point to the Alcohol and Drug Helpline.
NoneUnknownNZ
Drugs · Harm reduction
2026–now
Friends for Life (Oregon)
Oregon Health Authority; Oregon Department of Education · Washington State Health Care Authority
“Friends for Life”
Overdose prevention campaign for 13- to 25-year-olds launched in Oregon on August 27, 2026 by the Oregon Health Authority and Oregon Department of Education with Washington's Health Care Authority, encouraging young people to look out for friends: talk about fentanyl and fake pills, recognize an overdose and use naloxone. It offers a school and community toolkit in seven languages (posters, wallet cards, social content) at orfriendsforlife.com.
NoneUnknownUS
Gambling
2026
GRAI underage gambling awareness campaign
Gambling Regulatory Authority of Ireland · HSE Addiction Services
The Gambling Regulatory Authority of Ireland's national campaign launched in July 2026 with HSE Addiction Services, on video on demand, radio, digital audio and social media, telling parents and guardians how to spot signs of gambling in children (including loot boxes and other randomised rewards in games), to start talking early and keep talking, and where to get help.
NoneUnknownIE
Drugs · Opioids
2026–now
Hidden Struggles / Start Today (Montana opioid spots, 2026)
Montana Department of Public Health and Human Services (DPHHS)
Montana DPHHS opioid TV and online spots released around spring 2026 under the titles 'Hidden Struggles' and 'Start Today' (30, 15 and 6 seconds), the next phase after the 2024 creative review that weighed linkage to care, harm reduction, naloxone and stigma messages.
NoneUnknownUS
Drugs · Harm reduction
2026–now
Hope Lives Here (Baltimore)
Baltimore City Health Department / Mayor's Office of Overdose Response · Baltimore City opioid settlement funds
“Hope Lives Here”
City of Baltimore overdose prevention communications campaign (US-MD) launched on International Overdose Awareness Day, 31 August 2026, in four phases (stigma, overdose prevention, recovery, grief); phase 1 asks residents to lead with empathy and treat addiction as an illness, through ads, outreach in barbershops, salons, libraries, senior homes and faith groups, and naloxone guidance. Paid for with opioid settlement money.
NoneUnknownUS
Gambling
2026
If Only I Knew
Liverpool City Council Public Health · Chapter One (Gambling with Lives)
Liverpool City Council Public Health and Chapter One (Gambling with Lives' prevention programme) social media campaign for young people, launched for the 2026 men's World Cup and fronted by commentator Clive Tyldesley, that shows what gambling adverts leave out and the industry practices behind them.
ProcessUnknownGB
Cannabis · Drugs
2026–now
IRCCA national campaign on problematic cannabis use
Instituto de Regulación y Control del Cannabis (IRCCA) · Junta Nacional de Drogas
Uruguay's cannabis regulator IRCCA launched a national campaign (UY) on 7 September 2026 at the Palacio Legislativo to prevent problematic cannabis use, with content for young people, workplaces and driving, on TV and radio (a two-to-three-week first stage), digital media, street and highway ads and community activities, citing an average age of first use of 15.
NoneUnknownUY
Harm reduction · Opioids
2026
Just in Case
New York City Department of Health and Mental Hygiene
“New Yorkers carry naloxone.”
New York City Health Department campaign launched May 29, 2026 (running mid-May to mid-June) promoting free naloxone by mail and virtual training, concentrated in neighborhoods with the most overdose deaths, in newspapers, radio, social media, LinkNYC kiosks and other public spaces.
NoneUnknownUS
Gambling
2026
Know your limits (Virginia Lottery problem gambling PSA)
Virginia Lottery · Virginia Council on Problem Gambling
Virginia Lottery and Virginia Council on Problem Gambling public service announcement for March 2026 Problem Gambling Awareness Month and March Madness, showing people at a gym struggling with weights that are too heavy, to tell bettors to know and keep to their limits and to call the Virginia Problem Gambling Helpline.
NoneUnknownUS
Child health · Sleep
2026–now
Making Sleep a Core Part of Scotland's Curriculum
Sleep Action (a division of Capella Charity)
An advocacy campaign by the Scottish charity Sleep Action asking the Scottish Government, Education Scotland and councils to teach sleep at every stage of Curriculum for Excellence, train teachers to spot sleep problems, and build sleep into whole-school policies. Supporters can download the manifesto, sign a petition or pledge as a signatory.
NoneUnknownGB
Mental health · Sleep
2026–now5M reached as reported
Měsíc spánku (Sleep Month, Czech Republic)
National Institute of Mental Health, Czech Republic (Národní ústav duševního zdraví, NUDZ)
A month-long social media campaign by the Czech National Institute of Mental Health (NUDZ), running from mid-February to World Sleep Day in March. It offered sleep tips, explained common sleep problems and insomnia therapy (CBT-I), invited people into sleep studies and let them send questions to NUDZ experts, and ended with a national conference for school prevention specialists.
Self-reportedUnknownCZ
Harm reduction · Opioids
2026
Naloxone Is (Grand Rapids Red Project)
Grand Rapids Red Project · Michigan opioid settlement funds (distributed by MDHHS)
“Naloxone is ...”
Grand Rapids Red Project billboard and bus campaign (US-MI), spring 2026, with more than a dozen ads each showing a smiling Red Project staff member and a line beginning 'Naloxone is' followed by a value such as empathy, love, hope, support or equity, to cut stigma around naloxone; paid with opioid settlement dollars distributed by MDHHS. The Rapid transit authority rejected the bus ads.
NoneUnknownUS
Cannabis · Drugs
2026–now
Ohio marijuana public education campaign (OneOhio)
Ohio Department of Commerce · OneOhio Recovery Foundation
Statewide marijuana risk education campaign (US-OH) launched 11 May 2026 by the Ohio Department of Commerce and the OneOhio Recovery Foundation with USD 20 million from the state operating budget and guidance from Truth Initiative, starting with expectant and prospective mothers, then youth prevention (the largest share) and employer partnerships.
NoneUnknownUS
Drugs · Opioids
2026
One Is All It Takes (ONDCP, 2026)
White House Office of National Drug Control Policy (ONDCP) · Meta
“One Click. One Swipe. One Message. One Pill. One Death. One is all it takes.”
White House Office of National Drug Control Policy video released 24 February 2026 on Facebook and Instagram, with Meta extending its reach, in which parents who lost children to drugs including fentanyl urge other parents to monitor their children's online activity and talk to them about drugs.
NoneUnknownUS
Drugs · Harm reduction
2026–now
overdosefare.no
Helsedirektoratet (Norwegian Directorate of Health)
Norwegian national digital overdose alert service launched 14 January 2026 by the Directorate of Health with KORUS (regional drug competence centres), user organisations and people with lived experience, warning people who use drugs, health and social services, police and voluntary organisations when high-risk drugs such as nitazenes, fentanyl or other potent opioids are circulating, so users can reduce their risk and services can prepare.
NoneUnknownNO
Drugs · Harm reduction
2026–now
Signs of OD
Cuyahoga County Medical Examiner's Office
“Signs of OD”
Cuyahoga County (Cleveland) Medical Examiner's Office public health campaign launched July 2026 after fentanyl-involved overdose deaths fell about 70% in two years and cocaine became the leading drug in county overdose deaths; it teaches the signs of a cocaine-involved overdose, targets people who use drugs alone and points to harm reduction resources at signsofOD.org.
NoneUnknownUS
Drugs · Harm reduction
2026–now
Teen to Teen Social Media Campaign and Outreach Initiative
City of Virginia Beach (Department of Human Services) · Virginia opioid settlement funds (Opioid Abatement Authority)
City of Virginia Beach (US-VA) teen-led social media campaign and school outreach on substance use, opioids, fentanyl, naloxone and fentanyl test strips for students in grades 9-12, funded with $272,360 from the Virginia Opioid Abatement Authority after residents asked for youth prevention at 2023 opioid settlement town halls.
NoneUnknownUS
Gambling
2026–2029
The Odds Don't Have to Stay Against You
California Department of Public Health, Office of Problem Gambling
California Department of Public Health (Office of Problem Gambling) statewide campaign launched in September 2026 and planned to run through July 2029, built on formative research, on broadcast radio, digital display, social media and influencers, search and out-of-home placements near casinos, in several languages, helping Californians recognise signs of problem gambling and reach no-cost treatment through 1-800-GAMBLER.
NoneUnknownUS
Drugs · Opioids
2026–now
Treatment Works (Get Help Wyo)
Wyoming Department of Health, Behavioral Health Division
“Treatment works.”
Wyoming Department of Health (US-WY) opioid and stimulant treatment campaign launched March 2026, with :15 and :30 spots telling people "You don't have to do this alone. Recovery is possible, and treatment is available" and the vanity URL gethelpwyo.com, which redirects to the Behavioral Health Division's opioid and stimulant treatment page (utm_campaign 26-opioid).
NoneUnknownUS
Drugs · Opioids
2026–now
Unlabeled
New Hampshire Department of Health and Human Services
New Hampshire Department of Health and Human Services fentanyl-prevention campaign for youth and young adults (US-NH), launched by Governor Kelly Ayotte on International Overdose Awareness Day 2026, warning that counterfeit and unlabeled pills can contain fentanyl and encouraging young people to look out for each other.
NoneUnknownUS
Gambling
2026
What's Really at Stake
Pennsylvania Gaming Control Board · Pennsylvania Department of Drug and Alcohol Programs
Pennsylvania Gaming Control Board campaign against underage gambling, launched 11 March 2026 at the start of Problem Gambling Awareness Month and the NCAA tournament, with social and online ads, a dedicated website, and parent and educator materials developed by the Department of Drug and Alcohol Programs.
NoneUnknownUS
Mental health · Tobacco
2026–now
Worth It (Oklahoma)
Oklahoma Tobacco Settlement Endowment Trust (TSET)
Oklahoma Tobacco Settlement Endowment Trust (TSET) youth nicotine prevention campaign rolled out in September 2026, focused on how nicotine affects teen mental health now (anxiety, irritability) rather than long-term disease, with ads on social media, in video games and in movie theaters.
NoneUnknownUS
Mental health
2026–now
zill (Teen Mental Health)
Ad Council · Arthur M. Blank Family Foundation
“zill”
Ad Council teen mental health campaign launched March 2, 2026 as an extension of 'Love, Your Mind', coining 'zill' for any action that shows love to your mind, and pointing teens to zill.org and @letszill for expert-vetted self-care resources.
NoneUnknownUS
Mental health · Suicide prevention
2025–now200M impressions as reported
988 Minnesota Lifeline awareness campaign
Minnesota Department of Health
Minnesota Department of Health statewide campaign (US-MN) building awareness of and trust in the 988 Minnesota Lifeline through TV, digital video, social, radio, billboards and community toolkits; the 2025 flight reported more than 200 million impressions.
ProcessUnknownUS
Drugs · Opioids
2025–now
Aléjate de las drogas. El fentanilo te mata
Gobierno de México (Presidencia; coordinated by the Coordinación General de Asuntos Intergubernamentales y de Atención Ciudadana) · Secretaría de Educación Pública (SEP)
“Aléjate de las drogas. El fentanilo te mata.”
Mexican federal government campaign launched 7 January 2025 under President Claudia Sheinbaum to keep fentanyl use from taking hold among adolescents. Twelve agencies coordinate classroom sessions for 11.8 million secondary and upper-secondary students (two or three 10-15 minute talks a week with teacher and parent guides), posters, billboards and TV/social spots on fentanyl's harms, with the Línea de la Vida helpline for care.
NoneUnknownMX
Drugs · Mental health
2025–now
Be Aware. Be Strong. Be Healthy Mesa
City of Mesa · Arizona opioid settlement funds (City of Mesa share, One Arizona agreement)
“Be Aware. Be Strong. Be Healthy.”
City of Mesa (US-AZ) youth opioid prevention campaign launched October-November 2025 with the nonprofit The Be Kind People Project and paid for with Mesa's opioid settlement money. It teaches elementary, middle and high school students, parents and educators about the risks of opioids and counterfeit pills and about naloxone, through school dance-and-storytelling programs and the BeHealthyMesa.org resource site.
NoneUnknownUS
Cannabis · Drugs
2025–now
Be Cannabis Aware
Minnesota Department of Health
“Be Open”
Minnesota Department of Health youth cannabis education campaign (US-MN) launched 25 September 2025 for people under 25 and the adults who support them, built on a 'Be Open' concept that avoids shame, with social, digital, billboard and print ads and outreach kits; local versions run in northeast and southeast Minnesota counties.
NoneUnknownUS
Low value care · Patient safety
2025–now
BenzoStopJuntos
Andalusian Health Service (SAS)
A multidisciplinary programme of the Andalusian Health Service supporting patients to taper and stop benzodiazepines through education, behavioural support and non-drug alternatives.
ExperimentalPositiveES
Mental health · Sleep
2025–now
Better Sleep – Better Future
Wellness Research Lab, School of Social Work, Bar-Ilan University · Wissotzky Tea
A national initiative from Bar-Ilan University's Wellness Lab to improve how long and how well people in Israel sleep, after sleep problems worsened during the war. It offers sleep tips (including tips for sleeping during emergencies and in shelters), a myth-busting page, a free volunteer-run sleep phone line, and partner projects such as sleep tips printed on Wissotzky herbal tea packs and tips for shift workers and night drivers.
NoneUnknownIL
Alcohol · Drugs
2025–now
Better Without It
Office of the Kentucky Attorney General (Russell Coleman) · Kentucky opioid settlement funds (Kentucky Opioid Abatement Advisory Commission)
“Better Without It”
Kentucky Attorney General youth drug-prevention campaign (US-KY), paid from opioid settlement funds through the Kentucky Opioid Abatement Advisory Commission. Launched February 2025 with University of Kentucky, Louisville and Western Kentucky athletes and coaches (NIL deals), then young Kentuckians' own stories, on social media, streaming and campuses for 13-26-year-olds.
Self-reportedUnknownUS
Sleep
2025–now
Charge Your Brainzzz
Dutch academic and public health partners
Dutch 'whole systems' programme from 2025 to improve sleep among 12-15 year olds, designed with schools, parents and young people using Intervention Mapping. It works on the things around teens that shape sleep (school, home, screens) as well as teens themselves.
NoneUnknownNL
Child health · Sleep
2025–now
Children's Sleep Awareness Month (UK)
The Sleep Charity · YouHQ
A February awareness month from The Sleep Charity, first run in 2025, that shares free webinars, tips and downloadable resources on children's sleep with families and schools. The 2026 edition, 'Teach Sleep', ran with YouHQ and focused on how sleep affects children's focus, behaviour, attendance and mental health at school.
NoneUnknownGB
Drugs · Opioids
2025–now
DC Opioid Abatement prevention media campaign (2025)
DC Department of Behavioral Health (DBH) · DC opioid settlement funds (Opioid Abatement Fund, Opioid Abatement Advisory Commission)
District of Columbia opioid prevention and awareness campaign (US-DC) paid from the DC Opioid Abatement Fund and run under contract by Octane Public Relations for the Department of Behavioral Health; research and focus groups led to personal-story creative on digital platforms and out-of-home ads in bus shelters and Metro, set to launch 1 March 2025.
NoneUnknownUS
Cannabis · Drugs
2025–2026
Don't gamble on safety. Buy legal cannabis.
Nevada Cannabis Compliance Board
“Don't gamble on safety. Buy legal cannabis.”
Nevada Cannabis Compliance Board billboard campaign (US-NV) launched May 2025 and running to 30 June 2026 on the Las Vegas Strip, downtown, airport approaches and near Stateline, flipping the 'Don't gamble with marijuana' billboard from Fear and Loathing in Las Vegas to urge adults 21+ to buy tested cannabis from licensed stores.
NoneUnknownUS
Drugs · Opioids
2025–now
Fentanyl Free America
U.S. Drug Enforcement Administration
“Fentanyl Free America”
DEA enforcement initiative and public awareness campaign launched in early December 2025 to cut both supply of and demand for fentanyl. DEA offers free posters, radio ads, billboards and social media materials at dea.gov/fentanylfree and carries the message through partners such as NFL Alumni Health at the Super Bowl, Viking Motorsports in NASCAR races, and a national summit with CADCA.
NoneUnknownUS
Harm reduction · Opioids
2025
Get Naloxone (suburban Cook County)
Cook County Department of Public Health (CCDPH)
“Lay, Spray, Stay”
Cook County Department of Public Health campaign (US-IL) launched 3 September 2025 to teach suburban Cook County residents what naloxone is, how to use it ('Lay, Spray, Stay') and where to get it free, with English and Spanish digital ads, billboards and community posters through October, prioritizing areas with the most overdose deaths among African American and Latinx residents, alongside 40+ public naloxone boxes.
NoneUnknownUS
Cardiovascular · Drugs
2025–now
Heart-to-Heart
Philadelphia Department of Public Health, Division of Substance Use Prevention and Harm Reduction (SUPHR) · Penn Medicine
Philadelphia Department of Public Health campaign launched in November 2025 telling people who use crack, cocaine or meth, now or in the past, that stimulants damage the heart and can cause fatal overdose, and urging them to see a doctor about heart risks. With Penn Medicine, it links people to low-barrier primary care clinics, offers a guide for talking with a doctor about stimulant use, and gives clinicians guidance. Ads ran in SEPTA stations and shelters, corner stores, bars and online in the ten ZIP codes with the highest stimulant-involved overdose rates in 2023, in North, Southwest and West Philadelphia.
NoneUnknownUS
Opioids
2025–now
Know More/No More
Tennessee Foundation for Quality Patient Healthcare (TFQPH), Tennessee Medical Association · Tennessee opioid settlement funds (Tennessee Opioid Abatement Council)
“Know More. No More.”
Tennessee Foundation for Quality Patient Healthcare (the Tennessee Medical Association's foundation) three-year opioid initiative (US-TN), paid for by a $1.5 million Tennessee Opioid Abatement Council grant: a free prescriber course launched November 2025 and a public campaign launched February 2026 to teach patients how to talk with doctors about opioids and to cut stigma.
NoneUnknownUS
Drugs · Harm reduction
2025–now
Les surdoses ont plus d'un visage
Ministère de la Santé et des Services sociaux du Québec
“Les surdoses ont plus d'un visage.”
Quebec Ministry of Health and Social Services (MSSS) overdose awareness video, released about 2025, whose title says overdoses 'have more than one face', the common framing of showing that overdose affects people across backgrounds and not only people who use drugs daily.
NoneUnknownCA
Environmental health · Sleep
2025–now
Light for Public Health
Ladenburg Light and Health Consortium · Translational Sensory and Circadian Neuroscience Unit (TUM / Max Planck Institute for Biological Cybernetics)
An international effort, chaired by Manuel Spitschan of the Technical University of Munich, that turned expert consensus on how light affects sleep, mood and the body clock into plain public-health statements. The statements are translated into about 20 languages for health communicators, teachers and planners to reuse in their own messaging.
NoneUnknownDE
Drugs · Harm reduction
2025–now
Looks Legit, Might Be Fentanyl
Washington State Department of Health
“Looks legit, might be fentanyl.”
Washington State Department of Health (US-WA) youth fentanyl campaign launched in 2025 under the Prevent Overdose WA umbrella for teens 14-18, built around a short jingle and collage animation warning that a pill that "looks legit", came from a friend or was bought on social media might be fentanyl. Ran on TikTok, Snapchat, Instagram, digital TV, radio, digital audio and billboards near high schools in 10 counties, driving to preventoverdosewa.org/fentanylrisk.
Self-reportedUnknownUS
Tobacco · Vaping
2025–now
Love Your Lungs
Department of Health and Social Care (England)
England's first national public health marketing campaign on youth vaping, launched by the Department of Health and Social Care in February 2025 for 13-18-year-olds, mainly on social media through influencers, warning that young people's developing lungs and brains make them more vulnerable to vaping and nicotine addiction. One video shows a toxic relationship that turns out to be with a vape.
NoneUnknownGB
Drugs · Opioids
2025
Make America Fentanyl Free
Make America Fentanyl Free Inc.
“Make America Fentanyl Free”
Privately funded TV and social media ad campaign launched in late September 2025 in support of President Trump's fentanyl agenda. Ads warn that a few grains of fentanyl can kill and that it is hidden in other drugs, and credit border enforcement with falling deaths. Paid for by Make America Fentanyl Free Inc.
NoneUnknownUS
Sleep
2025–now
Narcolepsy: Not Alone
Project Sleep
Project Sleep's photo-sharing social media campaign showing real people with narcolepsy, billed as the largest narcolepsy awareness campaign on social media, alongside its Rising Voices of Narcolepsy speaker training and co-leadership of World Narcolepsy Day (September).
NoneUnknownUS
Tobacco · Vaping
2025–now
Nee tegen vapen
Ministerie van Volksgezondheid, Welzijn en Sport (VWS)
Dutch Ministry of Health, Welfare and Sport (VWS) campaign launched 12 May 2025, aimed mainly at parents and usable by schools, with a toolkit of short videos, campaign images, sample texts and personalised posters at neetegenvapen.nl, and a national online parents' evening on vaping with the Trimbos Institute.
NoneUnknownNL
Drugs · Harm reduction
2025–now
No Matter Why You Use
Rhode Island EOHHS, BHDDH and RIDOH Behavioral Health Statewide Communications Team · Rhode Island Office of Healthy Aging
“No matter why you use, your life matters. Hope and help are here.”
Rhode Island paid media campaign launched October 16, 2025 by EOHHS, BHDDH, the Office of Healthy Aging and RIDOH to prevent overdose deaths among adults aged 45 to 64+, whose overdose death rates were about double the state rate in 2024. Portrait-style imagery and first-person lines acknowledge people use for pain, isolation, trauma or anxiety ("No matter why you use, your life matters. Hope and help are here.") on social, display, local and streaming radio and gas-pump TV, placed using RIDOH overdose heat maps, driving to PreventOverdoseRI.org.
Self-reportedUnknownUS
Drugs · Opioids
2025–now18.4M impressions as reported
Our Unfiltered Voices
Douglas County Opioid Council (Region 12 Opioid Abatement Council) · Colorado opioid settlement funds (Region 12 / Douglas County regional share)
“No filters. Just facts.”
Youth substance-use prevention campaign launched November 2025 by the Douglas County Opioid Council (Colorado's Region 12, US-CO), made by SE2 with local teens and paid for with opioid settlement money. Teens filmed their own substance-free lives; the ads and OurUnfilteredVoices.org use local survey data that most Douglas County teens don't use drugs, warn that one pill can kill, and show how to help a friend.
Self-reportedUnknownUS
Sleep
2025–now
Phone Sleeps First
Nanyang Technological University communication students
“Phone Sleeps First”
Student-run campaign at Singapore universities asking students aged 18-25 to put their phone away between 10pm and 6am, built around a streak-based Sleep Challenge. Participants cut bedtime phone use by about 1 to 1.3 hours a night.
Self-reportedPositiveSG
Drugs · Opioids
2025–now18.4M impressions as reported
Re:Life
Douglas County Opioid Council (Region 12 Opioid Abatement Council) · Colorado opioid settlement funds (Region 12 / Douglas County regional share)
“Everyone can live free from addiction.”
Adult anti-stigma campaign launched September 2025 by the Douglas County Opioid Council (Colorado's Region 12, US-CO), made by SE2 and paid for with opioid settlement money. Documentary-style videos and portraits of Douglas County residents in recovery run in digital ads, cinemas, local media and out-of-home placements, pointing people to local treatment and recovery resources at ReLifeDouglasCo.org.
Self-reportedUnknownUS
Cannabis · Drugs
2025–now
Rhode Island Responsible
Rhode Island Department of Health · Rhode Island Department of Behavioral Healthcare, Developmental Disabilities and Hospitals (BHDDH)
“Rhode Island Responsible”
Rhode Island Department of Health cannabis education campaign (US-RI) launched in 2025 under the 2022 cannabis law to promote lower-risk use: early use and the brain, driving high, pregnancy and breastfeeding, and safe storage, for adults, families, youth, pregnant people and drivers, with fact sheets and social media in English, Spanish and Portuguese, and BHDDH-funded ads for pregnant and parenting people.
NoneUnknownUS
Drugs · Opioids
2025
Richmond Youth Prevention Campaign
City of Richmond (opioid response coordination) · Virginia opioid settlement funds (Opioid Abatement Authority individual distribution, City of Richmond)
City of Richmond (US-VA) youth opioid and fentanyl prevention campaign paid for with an $85,000 Virginia Opioid Abatement Authority grant. Instead of hiring a marketing firm, the city put $80,000 into extra local media buys of the state's existing Deadly Dose VA campaign through a government-to-government agreement with the Virginia Foundation for Healthy Youth, plus $5,000 for print, planned to run January to June 2025.
NoneUnknownUS
Drugs · Opioids
2025–2026
Right Now for Radical Futures
Hennepin County (Opioid Response / Public Health Promotion) · Minnesota Department of Health (African American communications grant)
“To end the opioid crisis, we need community right now for radical futures”
Hennepin County (Minneapolis, US-MN) opioid campaign for Black residents, developed by the county's opioid response communications team with the agency Blackbird Revolt after focus groups, running on billboards, transit, social media, radio and print from September 2025 to June 2026. It asks for compassion and an end to stigma and points to culturally relevant treatment and recovery services; it is one of several county opioid communications campaigns, separate from the Sheriff's Focus on Fentanyl.
NoneUnknownUS
Sleep
2025–now
Romanian Society of Pneumology World Sleep Day briefing
Societatea Română de Pneumologie (SRP), Secțiunea de Somnologie și Ventilație Non-Invazivă
Each March the Romanian Society of Pneumology and its sleep section hold a World Sleep Day press event in Bucharest, using the global slogan in Romanian. In 2025 speakers covered insomnia, sleep apnoea and the national health insurer's funding of CPAP treatment.
NoneUnknownRO
Sleep · Traffic safety
2025–now
Safe and Healthy Trip: No to Accident (Iran)
Ministry of Health and Medical Education (Iran) · Iranian Sleep Medicine Society (ISMS)
A national road-safety campaign by Iran's Ministry of Health and Medical Education with all medical universities, run with the Iranian Sleep Medicine Society around World Sleep Day 2025. It spread educational material and billboards on microsleep and how poor sleep causes traffic crashes, alongside media interviews by the society's director.
NoneUnknownIR
Child health · Sleep
2025–now
Screen-Free Sleep
Screenagers (MyDoc Productions)
A US campaign launched in August 2025 by the makers of the Screenagers films to get phones and other devices out of children's bedrooms at night, starting with elementary and middle schoolers. It offers a joke 'iSleep Pro' kit styled like a phone box (eye mask, alarm-clock stickers, guide), a family pledge, and talks for parents and schools.
NoneUnknownUS

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