198 health advertisers found in the Meta Ad Library (recorded 2026-10-22): state and city health departments, health systems, NGOs and coalitions. Each one is a lead until one of its campaigns has a case.
| Advertiser | Kind | Region | Topics | First example ad | Cases |
|---|---|---|---|---|---|
| Arkansans for Improving Maternal Health Paid for by ARKANSANS FOR IMPROVING MATERNAL HEALTH Highest maternal mortality rate in the US | Coalition | AR | Maternal health | 2024-01-21 to 2024-05-08 · spend $50K - $60K · >1M impressions ad 1 | |
| Arizona Department of Health Services COVID-19 vaccine | State | AZ | Infectious disease, Vaccination | 2021-06-07 to 2021-07-06 · spend $50K - $60K · >1M impressions ad 1ad 2 | |
| Arizona Governor's Office of Highway Safety - azgohs Paid for by Governor's Office of Highway Safety Holiday impaired driving | State | AZ | Impaired driving | 2025-12-30 to 2026-01-02 · spend $100 - $199 · 20K - 25K impressions ad 1ad 2 | |
| MATFORCE - Working together to reduce substance abuse Paid for by MATFORCE, THE YAVAPAI COUNTY SUBSTANCE ABUSE COALITION naloxoneaz.com | Coalition | AZ | Alcohol, Harm reduction, Opioids | 2025-07-01 to 2025-10-01 · spend $900 - $999 · 350K - 400K impressions ad 1ad 2 | |
| Pima County En Español Paid for by Pima County Spanish-language naloxone ad | County | AZ | Harm reduction, Opioids | 2024-07-19 to 2024-08-16 ad 1 | |
| Pima County Health Department Paid for by Pima County Heat and medication / substance use | County | AZ | Harm reduction, Opioids | 2026-09-23 to 2026-09-30 · spend $100 - $199 · 10K - 15K impressions ad 1 | |
| AltaMed Health Services STI testing | Health system | CA | HIV/STI | 2022-04-28 to 2022-06-28 · spend $3K - $3.5K · 700K - 800K impressions ad 1 | |
| Ándale Qué Esperas with CCNP Paid for by AltaMed Health Services Spanish-language COVID-19 vaccine (AltaMed / California Community Foundation) | Health system | CA | Vaccination | 2021-11-22 to 2021-11-23 · spend $400 - $499 · 80K - 90K impressions ad 1 | |
| Bay Area Community Health Advisory Council Paid for by COMMUNITY INITIATIVES Community health event | Coalition | CA | Cancer screening, Physical activity | 2023-03-28 to 2023-04-10 · spend $100 - $199 · 80K - 90K impressions ad 1ad 2 | |
| Black Legacy Now Paid for by California Department of Public Health, Maternal, Child & Adolescent Health Division CDPH Black infant health / prenatal care (San Diego) | State | CA | Maternal health | 2026-07-02 to 2026-10-01 ad 1ad 2 | |
| California Department of Public Health Naloxone and overdose-sign ads, 20-58 variants per creative | State | CA | Harm reduction, Opioids | 2023-11-27 to 2024-03-15 ad 1ad 2 | |
| Coalition for Humane Immigrant Rights Spanish-language vaccine help | NGO | CA | Infectious disease, Vaccination | 2021-08-04 to 2021-11-19 ad 1 | |
| No on Prop C - SF Kids Vs Big Tobacco Paid for by No on C, SF Kids vs. Big Tobacco JUUL ballot measure; funded by AHA and Bloomberg | Ballot | CA | Tobacco | 2019-09-23 to 2019-11-05 ad 1ad 2 | |
| Northeast Valley Health Corporation Spanish-language pediatric COVID-19 vaccine | Health system | CA | Infectious disease, Vaccination | 2022-02-02 to 2022-02-07 · spend $7K - $8K · >1M impressions ad 1 | |
| Planned Parenthood Affiliates of California COVID-19 vaccine appointments (My Turn) | Health system | CA | Infectious disease, Vaccination | 2021-06-10 to 2021-08-31 · spend $6K - $7K · >1M impressions ad 1ad 2 | |
| San Bernardino County Department of Behavioral Health Paid for by San Bernardino Department of Behavioral Health Spanish-language fentanyl awareness | County | CA | Opioids | 2025-04-30 to 2025-10-02 ad 1ad 2 | |
| San Francisco AIDS Foundation Overdose Prevention Month | NGO | CA | Harm reduction, HIV/STI, Opioids | 2020-08-14 to 2020-08-31 · spend $400 - $499 · 70K - 80K impressions ad 1ad 2 | |
| San Francisco Health Plan Ran without the required disclaimer | Insurer | CA | Cancer screening | 2026-02-04 to 2026-02-06 · spend <$100 · 100 - 999 impressions ad 1 | |
| SDCountyHHSA Regular prenatal care | County | CA | Maternal health | 2026-07-01 to 2026-10-01 ad 1ad 2 | |
| Stanford Health Care Ran without the required disclaimer | Health system | CA | Cancer screening | 2023-01-23 to 2023-02-02 ad 1 | |
| UNDO California Tobacco Control Program; case ca-tobacco-control-program | State | CA | Tobacco | 2024-07-31 to 2024-08-04 · spend $2K - $2.5K · 450K - 500K impressions ad 1ad 2 | |
| Venice Family Clinic National Health Center Week | Health system | CA | HIV/STI | 2022-08-09 to 2022-08-13 · spend $200 - $299 · 70K - 80K impressions ad 1 | |
| Yes on 31: Protect California Kids Paid for by Committee to Protect California Kids sponsored by Nonprofit Health Organizations Flavored tobacco referendum (55 variants) | Ballot | CA | Tobacco | 2022-10-31 to 2022-11-10 ad 1ad 2 | |
| Colorado Department of Public Health and Environment Paid for by Colorado Department of Public Health and Environment (CDPHE) COVID-19 vaccine (cocovidvaccine.org) | State | CO | Infectious disease, Vaccination | 2021-05-07 to 2021-06-16 · spend $5K - $6K · 600K - 700K impressions ad 1ad 2 | |
| Denver Kids vs Big Tobacco Paid for by DENVER KIDS VS BIG TOBACCO Flavored tobacco ballot measure | Ballot | CO | Tobacco | 2025-10-22 to 2025-11-06 ad 1ad 2 | |
| BeInTheKnowCT Paid for by State of Connecticut Department of Mental Health and Addiction Services Cannabis and pregnancy/breastfeeding | State | CT | Breastfeeding | 2023-01-12 to 2023-01-17 · spend $600 - $699 · 125K - 150K impressions ad 1 | |
| City of Stamford Department of Health and Human Services Paid for by Stamford Department of Health Spanish-language respiratory virus message | City | CT | Vaccination | 2024-01-08 to 2024-01-16 ad 1ad 2 | |
| AmeriHealth Caritas District of Columbia Paid for by ROIG Communications Medicaid plan flu and postpartum messages | Insurer | DC | Maternal health, Vaccination | 2023-11-28 to 2024-01-31 · spend $1K - $1.5K · 350K - 400K impressions ad 1ad 2 | |
| Majic 102.3/92.7 with Mayo Clinic Paid for by Urban1 Radio partnership with Mayo Clinic | Media | DC | Cancer screening, Vaccination | 2021-09-01 to 2021-10-15 · spend $2K - $2.5K · 200K - 250K impressions ad 1 | |
| MedStar Washington Hospital Center Creative removed by Meta | Health system | DC | Cancer screening | 2019-10-31 to 2019-11-07 · 4K - 5K impressions ad 1 | |
| WTOP News with DC Health Paid for by Hubbard Radio Washington DC, LLC DC Health flu message via WTOP | Media | DC | Vaccination | 2020-01-31 to 2020-03-31 · 90K - 100K impressions ad 1 | |
| Delaware Department of Health and Social Services (DHSS) Paid for by Delaware Department of Health and Social Services COVID-19 vaccine | State | DE | Infectious disease, Vaccination | 2022-06-06 to 2022-06-30 · spend $4K - $4.5K · >1M impressions ad 1ad 2 | |
| Delaware Division of Public Health - DPH Paid for by Delaware Department of Health and Social Services Well-child visits and vaccines | State | DE | Vaccination | 2020-08-04 to 2020-09-13 · spend $900 - $999 · 125K - 150K impressions ad 1ad 2 | |
| Alachua County Creative removed by Meta | County | FL | Cardiovascular | 2021-08-31 to 2021-09-06 · spend $500 - $599 · 100K - 125K impressions ad 1 | |
| Allhealthgo Paid for by South Florida PBS Health FAQ series | Media | FL | Cancer screening | 2022-10-26 to 2022-11-01 · spend $200 - $299 · 45K - 50K impressions ad 1 | |
| Florida Department of Children and Families Marijuana harms | State | FL | Mental health | 2024-10-25 to 2024-10-29 ad 1 | |
| Florida Department of Health (DOH) Paid for by Florida Department of Health Back-to-school immunizations | State | FL | Vaccination | 2020-08-12 to 2020-09-01 ad 1ad 2 | |
| Florida Department of Transportation Impaired driving (marijuana) with Florida Sheriffs | State | FL | Alcohol, Opioids | 2024-10-21 to 2024-11-09 · spend $10K - $15K · >1M impressions ad 1ad 2 | |
| Miami-Dade County Community Action and Human Services Department - CAHSD Paid for by Miami-Dade Community Action and Human Services Creative removed by Meta | County | FL | Nutrition | 2020-05-05 to 2020-05-24 ad 1 | |
| Moffitt Cancer Center Ran without the required disclaimer | Health system | FL | Cancer screening | 2024-10-25 to 2024-10-26 · spend $200 - $299 · 20K - 25K impressions ad 1 | |
| Stay Healthy Sunshine Paid for by Treasure Coast Health Council, Inc dba Health Services Council of Southeast Florida Childhood immunization catch-up | NGO | FL | Vaccination | 2024-01-05 to 2024-01-08 ad 1ad 2 | |
| Tobacco Free Florida Paid for by Florida Department of Health Bureau of Tobacco Free Florida Case fl-tobacco-free-florida; youth page THE FACTS NOW (thefactsnow) up to $60K-70K per ad | State | FL | Cardiovascular, Mental health, Tobacco | 2024-02-23 to 2024-07-01 ad 1ad 2 | |
| Victoria's Voice Foundation Overdose prevention foundation; creative removed | NGO | FL | Harm reduction, Opioids | 2026-06-02 to 2026-06-05 ad 1ad 2 | |
| Medical Association of Georgia (MAG) Paid for by MEDICAL ASSOCIATION OF GEORGIA, THE Member magazine ads | Professional | GA | Cancer screening, Harm reduction, Opioids | 2020-03-16 to 2020-03-21 · 40K - 45K impressions ad 1ad 2 | |
| Howard Brown Health Paid for by HOWARD BROWN HEALTH CENTER LGBTQ+ health center, PrEP | Health system | IL | HIV/STI | 2024-10-10 to 2024-12-06 ad 1ad 2 | |
| Indiana University Research brand ads | Academic | IN | Diabetes | 2025-09-19 to 2026-02-23 · spend $15K - $20K · >1M impressions ad 1ad 2 | |
| ShipHappens: A zero barrier access point to Naloxone Paid for by ShipHappens, Inc. Free naloxone by mail; Wayne County, Indiana | NGO | IN | Harm reduction, Opioids | 2023-09-01 to 2024-02-02 · spend $2K - $2.5K · >1M impressions ad 1ad 2 | |
| SIDE by SIDE Paid for by The Health And Hospital Corporation Of Marion County DoxyPEP (Marion County public health) | Health system | IN | HIV/STI | 2026-07-24 to 2026-07-31 · spend <$100 · 5K - 6K impressions ad 1 | |
| University of Notre Dame Maternal mortality research | Academic | IN | Maternal health | 2025-10-07 to 2025-11-30 · spend $300 - $399 · 125K - 150K impressions ad 1 | |
| Celia Scott Weatherhead School of Public Health and Tropical Medicine Tulane; safe homes and pregnancy | Academic | LA | Cardiovascular, Maternal health, Physical activity | 2026-07-30 · spend $200 - $299 · 80K - 90K impressions ad 1ad 2 | |
| Ochsner Community Health Ran without the required disclaimer | Health system | LA | Cancer screening | 2024-06-29 to 2024-06-30 ad 1 | |
| Boston Medical Center Paid for by BOSTON MEDICAL CENTER Patient stories | Health system | MA | Cancer screening | 2021-10-22 to 2021-10-31 · spend $300 - $399 · 40K - 45K impressions ad 1ad 2 | |
| Fenway Health Paid for by FENWAY COMMUNITY HEALTH CENTER, INC. PrEP study recruitment | Health system | MA | HIV/STI | 2022-07-13 to 2022-08-13 · spend $1K - $1.5K · 150K - 175K impressions ad 1 | |
| Massachusetts Department of Public Health Sexual and reproductive health services; youth vaping; anti-abortion center warnings | State | MA | HIV/STI | 2024-10-10 to 2024-10-29 ad 1ad 2 | |
| Massachusetts Families for Vaccines Paid for by American Families for Vaccines Action Fund Measles cases reminder; state chapters (Maine Families for Vaccines too) | Advocacy | MA | Vaccination | 2026-03-23 to 2026-04-21 · spend $600 - $699 · 10K - 15K impressions ad 1ad 2 | |
| Behavioral Health System Baltimore 988 funding, drug take-back | NGO | MD | Mental health, Suicide prevention | 2024-04-04 to 2024-04-18 · spend $1.5K - $2K · 500K - 600K impressions ad 1ad 2 | |
| Do It For You MC Paid for by Montgomery County, MD Montgomery County PrEP program | County | MD | HIV/STI | 2025-04-17 to 2025-04-22 ad 1 | |
| Johns Hopkins Bloomberg School of Public Health OTC Narcan; COVID-19 vaccine ads 2021-22 up to $300K-350K each | Academic | MD | Cardiovascular, Harm reduction, HIV/STI, Infectious disease, Maternal health, Opioids, Physical activity, Vaccination | 2023-04-21 to 2023-04-29 · spend $3K - $3.5K · 800K - 900K impressions ad 1ad 2 | |
| Johns Hopkins Medicine (via Urban One radio) Paid for by Urban1 COVID-era health messages on Praise 104.1 / 106.1 | Health system | MD | HIV/STI | 2021-06-23 to 2021-07-13 · spend <$100 · 15K - 20K impressions ad 1ad 2 | |
| Maryland Cannabis Administration If you feel different, you drive different | State | MD | Cannabis | 2024-01-22 to 2024-02-05 · spend $100 - $199 · 70K - 80K impressions ad 1 | |
| Maryland Department of Health Drug-risk quiz; most prolific state health advertiser in the sweep | State | MD | Alcohol, Diabetes, Harm reduction, HIV/STI, Infectious disease, Mental health, Opioids, Physical activity, Suicide prevention, Tobacco, Vaccination | 2025-10-27 to 2025-12-08 · spend $15K - $20K · >1M impressions ad 1ad 2 | |
| Maryland Department of Health - Substance Use Disorders Paid for by Maryland Department of Health Before It's Too Late (beforeitstoolate.maryland.gov) | State | MD | Harm reduction, Mental health, Opioids, Suicide prevention | 2022-06-28 to 2022-07-31 · spend $6K - $7K · >1M impressions ad 1ad 2 | |
| Maryland Public Television with Daniel Carl Torsch Foundation Paid for by Maryland Public Television Hearts and Ears addiction-support partnership | Media | MD | Harm reduction, Opioids | 2021-05-26 to 2021-05-31 · spend $4K - $4.5K · 350K - 400K impressions ad 1 | |
| Zero Deaths Maryland Paid for by Maryland Highway Safety Office Alcohol and cannabis impaired driving | State | MD | Alcohol | 2024-04-15 to 2024-05-15 · spend $6K - $7K · >1M impressions ad 1ad 2 | |
| Michigan Department of Health and Human Services Many 2020-23 ads; most creatives removed by Meta | State | MI | Breastfeeding, Mental health, Suicide prevention | 2023-06-05 to 2023-07-01 · spend $4K - $4.5K · >1M impressions ad 1ad 2 | |
| Michigan Overdose Prevention Coalition Ran without the required disclaimer | Coalition | MI | Harm reduction, Opioids | 2024-05-17 to 2024-05-27 · spend $100 - $199 · 15K - 20K impressions ad 1 | |
| Wayne County, Michigan Paid for by Wayne County End Overdose Wayne; Well Wayne naloxone stations | County | MI | Harm reduction, Opioids | 2025-11-04 to 2026-01-26 · spend $1K - $1.5K · 450K - 500K impressions ad 1ad 2 | |
| Minnesota Department of Health Syphilis; COVID-19 masking 2020 ($8K-9K, >1M) | State | MN | HIV/STI | 2019-12-19 to 2019-12-20 · 40K - 45K impressions ad 1ad 2 | |
| Minnesota Women's Care Creative removed by Meta | Health system | MN | Cancer screening | 2019-10-30 to 2019-11-07 · 35K - 40K impressions ad 1 | |
| Missouri Department of Health and Senior Services Substance use facts | State | MO | Harm reduction, Opioids | 2026-05-12 to 2026-07-01 · spend $1.5K - $2K · 600K - 700K impressions ad 1ad 2 | |
| Missouri Family Health Council, Inc. Paid for by MISSOURI FAMILY HEALTH COUNCIL INC Infections during pregnancy (congenital syphilis) | NGO | MO | HIV/STI | 2025-01-24 to 2025-02-01 ad 1ad 2 | |
| Missouri Health Matters Missouri Hospital Association; CPR, screening | NGO | MO | Cancer screening | 2025-12-02 to 2025-12-11 · spend <$100 · 9K - 10K impressions ad 1ad 2 | |
| Food Bank of Central & Eastern North Carolina Paid for by FOOD BANK OF CENTRAL & EASTERN NORTH CAROLINA, INC. SNAP emergency allotments ending | NGO | NC | Breastfeeding, Nutrition | 2023-04-01 to 2023-05-01 · spend $1K - $1.5K · 125K - 150K impressions ad 1ad 2 | |
| Governor's Institute Paid for by GOVERNOR'S INSTITUTE ON SUBSTANCE ABUSE Substance use professional education | NGO | NC | Cancer screening | 2021-10-29 to 2021-11-01 · spend <$100 · 2K - 3K impressions ad 1 | |
| North Carolina Department of Public Safety Paid for by NC Department of Public Safety Crime victim compensation | State | NC | Impaired driving | 2023-05-02 to 2023-06-22 ad 1 | |
| NH Department of Health and Human Services Paid for by New Hampshire Department of Health and Human Services RSV in adults | State | NH | Vaccination | 2023-11-13 to 2024-02-01 ad 1 | |
| NH Office of Highway Safety Paid for by New Hampshire Office of Highway Safety Drive Sober or Get Pulled Over | State | NH | Impaired driving | 2026-09-07 to 2026-09-29 · spend $700 - $799 · 200K - 250K impressions ad 1 | |
| Your Shot 603 Paid for by New Hampshire Department of Health and Human Services NH COVID-19 vaccine campaign page | State | NH | Infectious disease, Vaccination | 2021-06-10 to 2021-07-31 · spend $6K - $7K · 800K - 900K impressions ad 1 | |
| Essex County Executive Joseph N. DiVincenzo, Jr. County vaccine sites; creative removed | County | NJ | Infectious disease, Vaccination | 2021-08-15 to 2021-09-09 · spend $9K - $10K · 800K - 900K impressions ad 1ad 2 | |
| Katz Institute for Women's Health Northwell; creative removed by Meta | Health system | NJ | Cancer screening | 2020-10-02 to 2020-10-04 · spend $600 - $699 · 40K - 45K impressions ad 1 | |
| New Jersey Harm Reduction Coalition Naloxone is a shield against opioid overdoses | Coalition | NJ | Harm reduction, Opioids | 2023-10-21 to 2023-12-31 ad 1 | |
| NJ Department of Human Services Paid for by New Jersey Department of Human Services Garden State Community Outreach: NJ FamilyCare, 844-REACHNJ, naloxone, 988 (94 variants) | State | NJ | Harm reduction, Mental health, Opioids, Suicide prevention | 2026-05-11 to 2026-06-22 ad 1ad 2 | |
| Prevent Suicide NJ Paid for by NEW JERSEY CHAPTER AMERICAN ACADEMY OF PEDIATRICS INC Youth mental health and 988 | NGO | NJ | Mental health, Suicide prevention | 2024-12-11 to 2025-01-18 · spend $2K - $2.5K · 350K - 400K impressions ad 1ad 2 | |
| 988 New Mexico Paid for by New Mexico Human Services Department Behavioral Health Services Division 988 awareness; also Dose of Reality New Mexico page | State | NM | Alcohol, Mental health, Suicide prevention | 2025-10-01 to 2025-10-06 · spend $2.5K - $3K · 700K - 800K impressions ad 1ad 2 | |
| Dose of Reality New Mexico Paid for by New Mexico Behavioral Health Services Division COVID-era crisis line (#ClearYourHead) | State | NM | Mental health | 2021-04-23 to 2021-05-26 · spend $200 - $299 · 100K - 125K impressions ad 1ad 2 | |
| New Lung Quitline 1-866-NEW-LUNG quitline (state unconfirmed) | State | NM | Tobacco | 2024-02-26 to 2024-06-01 ad 1 | |
| Immunize Nevada Creative removed by Meta | Coalition | NV | Vaccination | 2020-10-30 to 2020-10-30 · spend $200 - $299 · 50K - 60K impressions ad 1 | |
| Nevada Cancer Coalition Creative removed by Meta | Coalition | NV | Cancer screening | 2025-04-08 to 2025-05-29 · spend $700 - $799 · 125K - 150K impressions ad 1ad 2 | |
| City of Rochester, NY Opioid crisis messaging from the Mayor's Office | City | NY | Harm reduction, Opioids | 2025-02-12 to 2025-03-12 · spend $100 - $199 · 35K - 40K impressions ad 1ad 2 | |
| Cortland County Health Department Paid for by COUNTY OF CORTLAND Also HEALing Communities ads (case healing-communities-study-campaigns) | County | NY | Cancer screening, Physical activity, Vaccination | 2024-02-15 to 2024-02-29 · spend $200 - $299 · 70K - 80K impressions ad 1ad 2 | |
| New York State Office for the Aging Ran without the required disclaimer | State | NY | Physical activity | 2023-01-24 to 2023-02-09 · spend $300 - $399 · 70K - 80K impressions ad 1 | |
| NYC Commission On Human Rights Paid for by City of New York Workplace lactation accommodations | City | NY | Breastfeeding | 2022-06-17 to 2022-06-30 · spend $1.5K - $2K · 250K - 300K impressions ad 1ad 2 | |
| NYC Department of Health and Mental Hygiene Paid for by New York City Department of Health and Mental Hygiene COVID-19 (Delta), NYC Well/988, health insurance enrollment | City | NY | Infectious disease, Mental health, Suicide prevention, Vaccination | 2021-08-23 to 2021-09-01 · spend $10K - $15K · >1M impressions ad 1ad 2 | |
| NYC Health + Hospitals Creative removed by Meta | Health system | NY | Cardiovascular, Mental health | 2021-02-03 to 2021-02-20 ad 1ad 2 | |
| Roro with NYC Mayor's Office Paid for by City of New York Parenting support | City | NY | Maternal health | 2023-05-09 to 2023-06-09 · spend $700 - $799 · 200K - 250K impressions ad 1 | |
| Stronger Downstate Paid for by The State University of New York SUNY Downstate engagement | Academic | NY | Maternal health | 2024-04-01 to 2024-04-15 ad 1 | |
| Columbus Public Health Youth suicide and firearm storage; This Free Life (case fda-this-free-life) | City | OH | Suicide prevention | 2020-04-13 to 2020-05-31 ad 1ad 2 | |
| Equitas Health Paid for by EQUITAS HEALTH, INC. LGBTQ+ and HIV community health system | Health system | OH | Harm reduction, HIV/STI, Opioids | 2020-08-14 to 2020-08-19 · spend $100 - $199 · 15K - 20K impressions ad 1ad 2 | |
| The Centers Paid for by Circle Health Services Free HIV, Hep C and STI testing | Health system | OH | HIV/STI | 2025-05-02 to 2025-06-01 · spend $1K - $1.5K · 350K - 400K impressions ad 1 | |
| Oklahoma State Medical Association Paid for by OKLAHOMA STATE MEDICAL ASSOCIATION, THE Breast cancer survivor story | Professional | OK | Cancer screening | 2026-05-27 to 2026-06-18 · spend $30K - $35K · >1M impressions ad 1 | |
| Tobacco Stops With Me Oklahoma TSET; case ok-tobacco-stops-with-me | State | OK | Tobacco | 2023-03-17 to 2023-03-27 · spend $1.5K - $2K · 125K - 150K impressions ad 1ad 2 | |
| Oregon COVID-19 Vaccine Information Oregon Health Authority vaccine page; creative removed | State | OR | Infectious disease, Vaccination | 2021-06-02 to 2021-08-06 ad 1 | |
| Adagio Health LGBTQIA+ tobacco targeting | Health system | PA | Cancer screening, Cardiovascular, HIV/STI, Tobacco | 2022-06-09 to 2022-07-01 · spend $4K - $4.5K · 600K - 700K impressions ad 1ad 2 | |
| AHealthierPhilly Ran without the required disclaimer | NGO | PA | Cancer screening | 2022-06-24 to 2022-06-26 · spend <$100 · 100 - 999 impressions ad 1 | |
| Delaware County Health Department Paid for by Delaware County Test and Go kiosks | County | PA | HIV/STI | 2024-12-13 to 2025-01-14 ad 1 | |
| Life Unites Us Paid for by THE PUBLIC GOOD PROJECTS INC Pennsylvania DDAP stigma campaign; case pa-life-unites-us | NGO | PA | Harm reduction, Opioids | 2021-10-06 to 2021-10-31 · spend <$100 · 45K - 50K impressions ad 1ad 2 | |
| Magee-Womens Research Institute & Foundation | Academic | PA | Maternal health | 2019-12-20 to 2019-12-31 ad 1 | |
| Rhode Island Department of Health Paid for by Rhode Island Department Health Flu vaccine; creative removed by Meta | State | RI | Vaccination | 2020-10-08 to 2020-11-04 · spend $3.5K - $4K · 350K - 400K impressions ad 1ad 2 | |
| Community Health Partnership Suicide prevention (changeline.org) | NGO | SC | Suicide prevention | 2023-07-13 to 2023-08-09 ad 1 | |
| SC DHEC Paid for by South Carolina Department of Health & Environmental Control Free opioid overdose kits at local clinics | State | SC | Harm reduction, Infectious disease, Opioids, Vaccination | 2023-06-06 to 2023-08-31 · spend $10K - $15K · >1M impressions ad 1ad 2 | |
| South Carolina Department of Public Health Paid for by South Carolina Department of Health & Environmental Control Which COVID-19 vaccine should you get? The first one | State | SC | Infectious disease, Vaccination | 2021-04-28 to 2021-06-30 · spend $9K - $10K · >1M impressions ad 1ad 2 | |
| Avoid Opioid SD Paid for by South Dakota Department of Health and Social Services Medicine-cabinet clean-out; case fda-remove-the-risk | State | SD | Harm reduction, Opioids | 2020-04-08 to 2020-04-17 · spend $600 - $699 · 200K - 250K impressions ad 1ad 2 | |
| South Dakota Department of Health Creative removed by Meta | State | SD | Diabetes, Infectious disease, Vaccination | 2021-04-15 to 2021-05-22 ad 1ad 2 | |
| CHOICES: Center for Reproductive Health Paid for by MEMPHIS CENTER FOR REPROD STI testing | Health system | TN | HIV/STI | 2025-02-14 to 2025-04-11 · spend $300 - $399 · 100K - 125K impressions ad 1 | |
| Children's Health Paid for by Children's Health System of Texas Pediatric COVID-19 vaccine | Health system | TX | Infectious disease, Vaccination | 2021-08-28 to 2021-12-31 ad 1ad 2 | |
| City of San Antonio Metropolitan Health District Paid for by The City of San Antonio Metropolitan Health District Black Maternal Health Week | City | TX | Maternal health | 2025-04-14 to 2025-04-18 · spend $1K - $1.5K · 300K - 350K impressions ad 1 | |
| Office of Commissioner Lesley Briones, Precinct 4 Paid for by COUNTY OF HARRIS PRECINCT 4 Vaccine clinic with Harris County Public Health | County | TX | Vaccination | 2025-03-03 to 2025-03-12 · spend $200 - $299 · 20K - 25K impressions ad 1 | |
| Texas Department of Agriculture School and child nutrition programs | State | TX | Nutrition | 2026-09-09 to 2026-10-01 · spend $5K - $6K · >1M impressions ad 1 | |
| Texas Health and Human Services Commission Creative removed by Meta | State | TX | Breastfeeding | 2021-06-28 to 2021-07-12 · spend $1K - $1.5K · 100K - 125K impressions ad 1 | |
| The Texas Pediatric Society, Texas Chapter of the AAP Paid for by TEXAS PEDIATRIC SOCIETY A CHAPTER OF COVID-19 vaccine for kids 5-11 | Professional | TX | Infectious disease, Vaccination | 2021-11-24 to 2021-12-05 · spend $2K - $2.5K · 700K - 800K impressions ad 1 | |
| AACR Foundation Paid for by AMERICAN ASSOCIATION FOR CANCER RESEARCH, INC. Screening disparities | NGO | US | Alcohol, Cancer screening | 2022-07-19 to 2022-09-25 · spend $1K - $1.5K · 350K - 400K impressions ad 1ad 2 | |
| Ad Council Paid for by The Ad Council with Facebook Ad Credits Runs many campaigns on donated Facebook ad credits; cases ad-council-child-car-safety, ad-council-naloxone-awareness | NGO | US | Harm reduction, Opioids, Traffic safety | 2026-10-06 · spend $4.5K - $5K · 400K - 450K impressions ad 1ad 2 | |
| Alliance for Breast Cancer Policy Diagnostic imaging costs | NGO | US | Cancer screening | 2026-09-23 to 2026-09-28 · spend $1K - $1.5K · 100K - 125K impressions ad 1ad 2 | |
| American Academy of Pediatrics Paid for by AMERICAN ACADEMY OF PEDIATRICS Childhood vaccine reminders | Professional | US | Vaccination | 2026-03-03 to 2026-05-01 · spend $4K - $4.5K · >1M impressions ad 1ad 2 | |
| American Cancer Society Paid for by AMERICAN CANCER SOCIETY CANCER ACTION NETWORK INC ACS and ACS CAN national and state pages (IL, RI, NY, SC); also via ATTN: | NGO | US | Cancer screening | 2021-07-20 to 2021-11-09 · spend $2.5K - $3K · 900K - 1M impressions ad 1ad 2 | |
| American Diabetes Association Diabetes and prediabetes | NGO | US | Diabetes | 2023-09-04 to 2023-10-01 ad 1ad 2 | |
| American Foundation for Suicide Prevention Paid for by AMERICAN FOUNDATION FOR SUICIDE PREVENTION #RealConvo guides; fundraising ads up to $10K-15K | NGO | US | Mental health, Suicide prevention | 2024-05-15 to 2024-05-30 · spend $700 - $799 · 600K - 700K impressions ad 1ad 2 | |
| American Heart Association National (Heart Powered, You're the Cure) and many state pages; e-cigarettes, school meals, postpartum, sugary drinks; cases cdc-tips-from-former-smokers, ad-council-hands-only-cpr | NGO | US | Cardiovascular, Maternal health, Nutrition, Physical activity, Tobacco | 2026-07-27 to 2026-09-01 · spend $10K - $15K · >1M impressions ad 1ad 2 | |
| American Kidney Fund Paid for by AMERICAN KIDNEY FUND, INC. Kidney disease community | NGO | US | Cardiovascular, Nutrition | 2022-05-11 to 2022-05-26 ad 1ad 2 | |
| American Lung Association Paid for by AMERICAN LUNG ASSOCIATION Quit Don't Switch; cases saved-by-the-scan, ad-council-youth-vaping-prevention | NGO | US | Cancer screening, Cardiovascular, Diabetes, Tobacco | 2019-12-02 to 2019-12-22 · spend $2K - $2.5K · >1M impressions ad 1ad 2 | |
| Black Health Matters Health conversations for Black audiences | NGO | US | Cancer screening, Cardiovascular, HIV/STI, Maternal health | 2024-11-08 to 2024-11-30 ad 1ad 2 | |
| BlackDoctor.org Creative removed by Meta | Media | US | HIV/STI, Physical activity, Vaccination | 2021-11-17 to 2021-11-17 · spend $1K - $1.5K · 80K - 90K impressions ad 1ad 2 | |
| Blue Cross and Blue Shield Association Paid for by BLUE CROSS AND BLUE SHIELD ASSOCIATION Health equity / maternal health | Insurer | US | Cancer screening, Maternal health | 2021-04-21 to 2021-07-11 · spend $60K - $70K · >1M impressions ad 1ad 2 | |
| Campaign for Tobacco-Free Kids Also Take Down Tobacco, Fight Flavored E-Cigarettes, state tobacco alliances | NGO | US | Cardiovascular, Infectious disease, Tobacco, Vaccination | 2021-08-12 to 2021-08-31 ad 1ad 2 | |
| CDC CDC main page flu ads; creative removed by Meta | Federal | US | Vaccination | 2020-09-16 to 2020-09-25 · spend $8K - $9K · >1M impressions ad 1ad 2 | |
| CDC HIV Paid for by Let's Stop HIV Together Let's Stop HIV Together (case cdc-lets-stop-hiv-together) | Federal | US | Harm reduction, HIV/STI, Opioids | 2024-03-18 to 2024-07-01 · spend $8K - $9K · >1M impressions ad 1ad 2 | |
| Doctors Without Borders/Médecins Sans Frontières (MSF) Creative removed by Meta | NGO | US | Maternal health, Vaccination | 2020-05-01 to 2020-06-01 ad 1ad 2 | |
| Drug Policy Alliance Paid for by DRUG POLICY ALLIANCE Overdose prevention centers advocacy | NGO | US | Harm reduction, Opioids | 2023-08-21 to 2023-09-01 · spend $700 - $799 · 100K - 125K impressions ad 1ad 2 | |
| End Family Fire Paid for by End Family Fire with Facebook Ad Credits Brady / Ad Council; case end-family-fire | NGO | US | Firearm safety | 2024-08-06 to 2024-08-13 · spend $3K - $3.5K · >1M impressions ad 1ad 2 | |
| Everytown for Gun Safety Paid for by Everytown for Gun Safety Support Fund Inc Firearm suicide and 988 | NGO | US | Cardiovascular, Mental health, Suicide prevention | 2022-09-15 to 2022-11-22 · spend $30K - $35K · >1M impressions ad 1ad 2 | |
| Gates Foundation Paid for by Bill and Melinda Gates Foundation Single-dose HPV vaccine; also via ATTN: | Foundation | US | Maternal health, Vaccination | 2023-04-26 to 2023-05-02 · spend $1.5K - $2K · 125K - 150K impressions ad 1ad 2 | |
| Gilead HIV US Paid for by GILEAD SCIENCES, INC. HIV testing after COVID-19 | Industry | US | HIV/STI | 2022-07-22 to 2022-08-08 · spend $5K - $6K · 500K - 600K impressions ad 1ad 2 | |
| Great Plains Tribal Leaders Health Board Paid for by GREAT PLAINS TRIBAL CHAIRMEN'S HEALTH BOARD Men's health, syphilis | Tribal | US | HIV/STI | 2022-05-25 to 2022-07-11 · spend $2K - $2.5K · 200K - 250K impressions ad 1ad 2 | |
| Health Equity Coalition for Chronic Disease Obesity treatment coverage | Coalition | US | Cardiovascular, Diabetes | 2023-12-21 to 2024-01-16 · spend $10K - $15K · >1M impressions ad 1 | |
| Healthcare Education Project 1199SEIU / hospital association project; creative removed | NGO | US | Cardiovascular, Maternal health, Vaccination | 2021-11-05 to 2021-11-29 · spend $2K - $2.5K · 200K - 250K impressions ad 1ad 2 | |
| HealthyWomen | NGO | US | Cancer screening | 2024-07-17 to 2024-07-18 · spend <$100 · 1K - 2K impressions ad 1 | |
| HIV and Hepatitis Policy Institute PrEP coverage policy | NGO | US | HIV/STI | 2022-07-25 to 2022-07-27 · spend $4.5K - $5K · 200K - 250K impressions ad 1ad 2 | |
| Human Rights Campaign Paid for by Human Rights Campaign Foundation PrEP awareness | NGO | US | HIV/STI | 2023-09-12 to 2023-09-20 · spend $1.5K - $2K · 300K - 350K impressions ad 1ad 2 | |
| LCFA: Lung Cancer Foundation of America Ran without the required disclaimer | NGO | US | Cancer screening | 2025-05-26 to 2025-05-26 · spend <$100 · <100 impressions ad 1 | |
| Love, Your Mind Ad Council / Huntsman; case love-your-mind | NGO | US | Mental health | 2024-09-15 to 2024-09-22 ad 1ad 2 | |
| Make the Connection Paid for by the United States Department of Veterans Affairs VA; case va-make-the-connection | Federal | US | Mental health | 2020-02-11 to 2020-02-26 ad 1ad 2 | |
| March of Dimes Paid for by MARCH OF DIMES INC. Moms and babies | NGO | US | Breastfeeding, Cardiovascular, Maternal health | 2026-06-06 to 2026-07-15 · spend $7K - $8K · >1M impressions ad 1ad 2 | |
| Mental Health Coalition Paid for by The Mental Health Coalition Creator-led mental health series | NGO | US | Mental health | 2022-08-20 to 2022-11-19 · spend $100K - $125K · >1M impressions ad 1ad 2 | |
| NAMI Mental Health Awareness Month; ran without the required disclaimer | NGO | US | Mental health | 2022-05-04 to 2022-05-26 · spend $8K - $9K · >1M impressions ad 1ad 2 | |
| NASEM Health and Medicine Division Creative removed by Meta | Academic | US | Infectious disease, Vaccination | 2021-05-17 to 2021-05-19 · spend $2K - $2.5K · 700K - 800K impressions ad 1 | |
| National Coalition for Infant Health | NGO | US | Maternal health | 2022-08-08 to 2022-08-30 · spend $1.5K - $2K · 200K - 250K impressions ad 1 | |
| National Collaborative for Infants & Toddlers Paid for by AMERICAN HEART ASSOCIATION INC Farm bill / child nutrition | NGO | US | Nutrition | 2023-12-21 to 2024-01-02 · spend $3.5K - $4K · >1M impressions ad 1 | |
| National Governors Association Paid for by NATIONAL GOVERNORS ASSOCIATION CENTER FOR BEST PRACTICES Youth mental health initiative, 988 | NGO | US | Mental health, Suicide prevention | 2023-07-10 to 2023-07-22 ad 1ad 2 | |
| National Women's Health Network Paid for by NATIONAL WOMENS HEALTH NETWORK | NGO | US | Maternal health, Vaccination | 2024-08-19 to 2024-08-31 · spend $100 - $199 · 45K - 50K impressions ad 1ad 2 | |
| NSSF—The Firearm Industry Trade Association Paid for by National Shooting Sports Foundation Don't Lie (straw purchases) and Real Solutions firearm safety; may relate to case nssf-afsp-firearm-suicide-prevention | Industry | US | Alcohol | 2023-03-27 to 2023-04-24 ad 1ad 2 | |
| Partners In Health Midwives | NGO | US | Maternal health | 2020-02-10 to 2020-02-29 ad 1 | |
| Partnership to End Addiction Paid for by Partnership to End Addiction with Facebook Ad Credits Recovery is possible; donated Facebook ad credits; largest single health ad in the sweep | NGO | US | Mental health | 2021-09-30 to 2021-10-26 · spend $200K - $250K · >1M impressions ad 1 | |
| Physicians for Informed Consent Paid for by PHYSICIANS FOR INFORMED CONSENT Vaccine-skeptic group; creative removed by Meta | Advocacy | US | Vaccination | 2020-10-02 to 2020-10-15 · spend $4K - $4.5K · 700K - 800K impressions ad 1ad 2 | |
| Planned Parenthood (affiliates) Paid for by Planned Parenthood affiliates National page plus 20+ affiliate pages (DC, TN, Great Northwest, Hudson Peconic, Keystone, VA, Rocky Mountains, Montana, Greater NY, Gulf Coast, Florida, NorCal, Central Coast, Northern New England, Greater Texas, Illinois, Southern New England, Massachusetts) with HPV, PrEP, STI testing and cancer screening service ads | Health system | US | Cancer screening, HIV/STI, Maternal health, Vaccination | 2026-06-16 to 2026-07-01 · spend $10K - $15K · >1M impressions ad 1ad 2 | |
| Project HOPE Paid for by PROJECT HOPE-THE PEOPLE-TO-PEOPLE HEALTH FOUNDATION, INC. Global vaccine equity pledge | NGO | US | Infectious disease, Vaccination | 2021-04-09 to 2021-05-15 ad 1 | |
| Real Warriors Paid for by Real Warriors Campaign DoD; case dod-real-warriors | Federal | US | Mental health | 2019-10-01 to 2019-10-31 · 300K - 350K impressions ad 1ad 2 | |
| Responsibility.org Paid for by FOUNDATION FOR ADVANCING ALCOHOL RESPONSIBILITY Spirits-industry funded; holiday drunk-driving ads | Industry | US | Alcohol, Impaired driving | 2021-12-21 to 2021-12-31 · spend $5K - $6K · 800K - 900K impressions ad 1ad 2 | |
| RNAction Paid for by American Nurses Association Get your flu shot | Professional | US | Vaccination | 2020-09-30 to 2020-10-09 · spend $700 - $799 · 70K - 80K impressions ad 1 | |
| Robert Wood Johnson Foundation Paid for by THE ROBERT WOOD JOHNSON FOUNDATION Birth justice documentaries | Foundation | US | Maternal health | 2025-02-18 to 2025-03-15 · spend $4K - $4.5K · >1M impressions ad 1ad 2 | |
| Sound It Out Ad Council / Pivotal; case sound-it-out | NGO | US | Mental health | 2022-09-28 to 2022-11-08 · spend $10K - $15K · >1M impressions ad 1 | |
| Start Talking. Stop HIV. Paid for by Let's Stop HIV Together CDC; case cdc-start-talking-stop-hiv | Federal | US | HIV/STI | 2024-04-11 to 2024-07-01 · spend $900 - $999 · 125K - 150K impressions ad 1ad 2 | |
| Stop Soldier Suicide Veteran suicide prevention; ran without the required disclaimer | NGO | US | Mental health, Physical activity | 2026-05-26 to 2026-07-02 · spend $50K - $60K · >1M impressions ad 1ad 2 | |
| Take Action Against Cancer The HPV vaccine is cancer prevention | NGO | US | Cancer screening, Vaccination | 2019-10-24 to 2019-10-31 ad 1ad 2 | |
| TCCC -Tribal Community Coordinating Center Paid for by EDUCATION, TRAINING, AND RESEARCH ASSOCIATES Commercial tobacco waste | Tribal | US | Tobacco | 2021-12-08 to 2022-06-27 ad 1 | |
| The Minister Of Wellness Ministries Faith-based heart attack and stroke awareness | NGO | US | Cardiovascular | 2023-12-17 to 2024-04-28 · spend $9K - $10K · >1M impressions ad 1ad 2 | |
| The National Forum for Heart Disease & Stroke Prevention Flu and heart disease | NGO | US | Cardiovascular, Physical activity, Vaccination | 2022-01-05 to 2022-01-28 · spend $3K - $3.5K · 400K - 450K impressions ad 1ad 2 | |
| Tigerlily Foundation Creative removed by Meta | NGO | US | Cancer screening | 2021-10-31 to 2021-11-05 ad 1 | |
| truth Paid for by TRUTH INITIATIVE FOUNDATION Menthol; case truth-campaign | NGO | US | Tobacco | 2024-03-15 to 2024-04-01 ad 1ad 2 | |
| U.S. Department of Labor Paid for by United States Department of Labor Mental health parity (insurance benefits) | Federal | US | Mental health | 2023-06-29 to 2023-09-20 ad 1ad 2 | |
| UNICEF Paid for by UNICEF with Facebook Ad Credits Child mental health (Ukraine); UNICEF USA also | NGO | US | Mental health | 2022-06-17 to 2022-06-28 · spend $45K - $50K · >1M impressions ad 1ad 2 | |
| UnitedHealth Group Nurse and doctor creators | Industry | US | Cancer screening, Maternal health | 2026-06-25 to 2026-07-29 ad 1ad 2 | |
| USAA Paid for by UNITED SERVICES AUTOMOBILE ASSOCIATION Veteran suicide prevention with NFL's Hayden Hurst | Industry | US | Suicide prevention | 2023-11-28 to 2023-12-05 · spend $4.5K - $5K · >1M impressions ad 1ad 2 | |
| W.K. Kellogg Foundation Paid for by W. K. KELLOGG FOUNDATION Doulas, home visiting, postpartum care | Foundation | US | Maternal health | 2026-08-11 to 2026-08-31 ad 1ad 2 | |
| WIC Strong Paid for by FOSTERMARTIN WIC enrollment (National WIC Association) | NGO | US | Breastfeeding, Maternal health, Nutrition | 2022-06-26 to 2022-08-31 · spend $1K - $1.5K · 250K - 300K impressions ad 1ad 2 | |
| Women's Heart Alliance Women's heart health | NGO | US | Cardiovascular | 2021-09-28 to 2021-12-31 ad 1ad 2 | |
| WomenHeart: The National Coalition for Women with Heart Disease Ran without the required disclaimer | NGO | US | Cardiovascular | 2025-05-30 to 2025-09-17 · spend $2K - $2.5K · >1M impressions ad 1 | |
| World Food Program USA | NGO | US | Breastfeeding, Nutrition | 2025-01-17 to 2025-03-05 ad 1ad 2 | |
| Sentara Health Paid for by Sentara Healthcare 1 in 8 women will develop breast cancer | Health system | VA | Cancer screening | 2024-10-11 to 2024-10-31 ad 1ad 2 | |
| Virginia WIC Ran without the required disclaimer | State | VA | Breastfeeding | 2026-08-17 to 2026-09-11 ad 1 | |
| Community Health Center of Snohomish County | Health system | WA | Cardiovascular, Maternal health | 2024-05-21 to 2024-06-08 · spend $200 - $299 · 100K - 125K impressions ad 1ad 2 | |
| Prosser Memorial Health Creative removed by Meta | Health system | WA | Cancer screening | 2022-03-04 to 2022-03-04 · spend <$100 · 1K - 2K impressions ad 1 | |
| Washington State Department of Health Flu, COVID-19, vaping, youth cannabis (Marijuana Can't. You Can.) | State | WA | Infectious disease, Tobacco, Vaccination | 2021-12-17 to 2022-01-26 · spend $1.5K - $2K · 250K - 300K impressions ad 1ad 2 | |
| Washington State Office of the Insurance Commissioner Paid for by Washington state Office of the Insurance Commissioner Birth control and benefit coverage | State | WA | Breastfeeding | 2026-07-14 to 2026-08-18 ad 1ad 2 | |
| Whitman County Public Health Ran without the required disclaimer | County | WA | Cancer screening | 2024-03-11 to 2024-03-12 · spend <$100 · 100 - 999 impressions ad 1 | |
| Washburn County Health Department Paid for by WASHBURN, COUNTY OF Runs FDA Remove the Risk copy | County | WI | Harm reduction, Opioids | 2021-07-08 to 2021-07-30 · spend $900 - $999 · 60K - 70K impressions ad 1ad 2 | |
| Wisconsin Department of Health Services Vaccine confidence series (x6-x12 variants) | State | WI | Infectious disease, Vaccination | 2025-01-06 to 2025-03-01 ad 1ad 2 | |
| West Virginia Governor's Highway Safety Program Runs NHTSA and Ad Council creative; many cases | State | WV | Impaired driving | 2022-08-23 to 2022-09-05 · spend $9K - $10K · >1M impressions ad 1ad 2 | |
| Healthy Wyoming Ask candidates about health care | NGO | WY | Maternal health | 2026-08-04 to 2026-08-19 · spend $2K - $2.5K · 600K - 700K impressions ad 1 |