Agencyalmaad.comAlma
- Kind
- Creative generalist
- Parent
- Omnicom (via DDB, whose brand Omnicom retired in December 2025)
- Country
- US
- Website
- https://www.almaad.com
- Clients
- Ad Council · AARP · COVID Collaborative
Campaigns (2)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| De Ti Depende (It's Up To You for Hispanic audiences, COVID-19 vaccine) Ad Council launch release: Alma 'customized the creative platform to produce De Ti Depende' for Hispanic communities. | Ad Council / COVID Collaborative | 2021 | Vaccination | Multicultural |
| Caregiver Assistance: 'Your Hero Needs You' (Hispanic family caregivers) November 2018; created pro bono by ALMA, which called it 'the second iteration' of its Caregiver Assistance work for Latinos (an earlier Alma wave, c. 2015, not confirmed). Spots aired again in 2020 per an FCC public file. | Ad Council / AARP | 2018 | Caregiving | Multicultural |
Research notes
Miami Hispanic/multicultural agency, long branded 'Alma DDB'. Omnicom retired DDB as a network brand in December 2025; Alma's own name continues (almaad.com live 2026-10-22) and its job ads cite access to Omnicom's network. Credits checked 2026-10-22 against fetched pages: Caregiver Assistance 2018 (AARP release, Ads of the World), De Ti Depende (Ad Council release via dentsu). Corrected 2026-10-22: named the COVID work (De Ti Depende); added the caregiving campaign.
Sources
- https://www.aarp.org/press/releases/2018-11-1-1-in-5-latinos-in-u-s-are-unpaid-family-caregivers-aarp-ad-council-offer-support-new-psa-campaign.html
- https://www.adsoftheworld.com/campaigns/your-hero-needs-you
- https://www.dentsu.com/us/en/media-and-investors/the-ad-council-and-covid-collaborative-reveal-its-up-to-you-campaigns-to-educate-millions-of-americans-about-covid-19-vaccines
Record agencies/alma.json, updated 2026-10-22