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AMV BBDO

Formerly: Abbott Mead Vickers BBDO · Abbott Mead Vickers.BBDO

Kind
Creative generalist
Parent
Omnicom
Country
GB
Website
https://www.amvbbdo.com
Clients
NHS Blood and Transplant · Department for Transport (THINK!)

Campaigns (4)

CampaignClientYearTopicRole
The Morning After lead
Morning-after drink-driving; creative team Martin Loraine and Steve Jones.
Department for Transport (THINK!)2013Impaired drivingCreative
Organ Donor Register: When it is better to receive than to give lead
First national organ donation campaign (COI pitch, MGOMD media). Insight: people would accept an organ so should be willing to give one. WARC case reports 37,600 registrations in the first five weeks against a target of growing the register from 16m to 25m by 2013. Shortlisted IPA Effectiveness Awards 2011.
NHS Blood and Transplant2009Organ donationCreative
THINK! drink drive (2004 onward) lead
IPA Effectiveness Awards 2010 Silver, entered jointly as 'THINK! by Leo Burnett and AMV BBDO'. The 2012 IPA drink-drive paper credits AMV for the period from 2004. Account history is muddled across sources (Decision Marketing says AMV took THINK! over from Leo Burnett).
Department for Transport2004Impaired drivingCreative
#ButAlive (Brendan; Malcolm) lead
Humorous drink-drive films directed by Guy Shelmerdine; the 'sensible choice' leads to embarrassing consequences but the characters are alive. Year not confirmed (likely mid-2010s).
Department for Transport (THINK!)Impaired drivingCreative

Research notes

Health work is mainly road safety (drink driving) and organ donation. Sources verified through search-result summaries only; direct page fetches were blocked in this session.

Sources

  1. https://www.marketingweek.com/amv-bbdo-wins-pitch-for-first-organ-donor-activity/
  2. https://www.decisionmarketing.co.uk/news/amv-lands-govt-road-safety-task
  3. https://www.campaignlive.co.uk/article/amv-bbdo-leads-shortlist-2011-ipa-awards/1089903

Record agencies/amv-bbdo.json, updated 2026-10-22