Area 23
Formerly: McCann Health New York (merged into Area 23, 2024)
- Kind
- Health network
- Parent
- Omnicom (Omnicom Health; formerly IPG Health / FCB Health Network)
- Country
- US
- Website
- https://www.area23hc.com
- Their case studies
- https://area23hc.com/#work
- Clients
- Alzheimer's Foundation of America · Hip Hop Public Health · Equality Health Foundation · Mollie's Fund
Campaigns (4)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Zip Code Exam lead Health equity: tool showing life expectancy by ZIP code (900,000 data points from 30,000 ZIP codes) turned into community health reports, with billboards on ZIP boundaries; 200,000 visits in seven days (agency claim). D&AD 2026 credits Area 23 as entrant, advertising and design agency. Year approximate (D&AD 2026 entry). | Equality Health Foundation | 2025 | Creative | |
| Lil Sugar - Master of Disguise lead Hidden-sugar nutrition literacy for children: song voiced by Darryl "DMC" McDaniels, video, app, book. Adweek: created by IPG Health company Area 23 for Hip Hop Public Health; Lions Health Grand Prix for Good 2022. Also on the agency's own work page (https://area23hc.com/work/lil-sugar). | Hip Hop Public Health | 2021 | Nutrition | Creative |
| The Hardest Crossword lead Pro bono. Unsolvable crossword built from facts three people with Alzheimer's could no longer remember, with Will Shortz. HomeCare article: AFA collaboration with Area 23, which donated its services. Award entries claim a 159% rise in site visits and 62% rise in calls (Nov-Dec 2016 vs prior years; agency claim). Awarded 2017 (Cannes Lions, Global Awards, MM&M). | Alzheimer's Foundation of America | 2016 | Dementia | Creative |
| Free Killer Tan lead Fake tanning salon near Times Square that revealed a mock funeral; aimed to stop 18-24-year-old women getting a first indoor tan (skin cancer prevention). Reported 120M+ reach and tanning pledges (agency/award-entry claims). Cannes Lions Health entry credits AREA 23, New York (2015); also an MM&M Awards finalist. | Mollie Biggane Melanoma Foundation (Mollie's Fund) | 2015 | Creative |
Research notes
New York health agency launched within the FCB Health Network; part of IPG Health from 2021. In May 2024 IPG Health merged McCann Health New York into Area 23 (per trade coverage; IPG release not fetched). Omnicom closed its acquisition of IPG in late November 2025; the brand survives: Omnicom's December 2025 staff email named Area 23 as a unit led by Julie Pilon, Omnicom Health's capability page lists Julie Pilon as CEO of Area23, and area23hc.com is live (footer © 2026 Omnicom), all checked 2026-10-22. Cannes Lions Healthcare Agency of the Year multiple times; Pharma Grand Prix 2021 (Sick Beats) and 2024 (Magnetic Stories) were patient/device work, not listed. Credits checked 2026-10-22 against fetched pages: Free Killer Tan (Lions entry), The Hardest Crossword (HomeCare), Lil Sugar (Adweek, agency site), Zip Code Exam (D&AD). Corrected 2026-10-22: Free Killer Tan and Hardest Crossword sources replaced (old Clio and Lions campaign URLs 404 or render no credits); Zip Code Exam year 2024 -> 2025 (D&AD 2026 entry).
Sources
Record agencies/area-23.json, updated 2026-10-22