Arnold Worldwide
Formerly: Arnold Communications
- Kind
- Creative generalist
- Parent
- Havas
- Country
- US
- Website
- https://www.arnoldww.com
- Clients
- American Legacy Foundation · CDC · Massachusetts Department of Public Health
Campaigns (4)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Tips From Former Smokers MediaPost, 9 Sep 2013: '100,000 smokers quit ... after a three-month campaign in 2012 by Boston-based Arnold'; second set of ads ran in 2013. | CDC Office on Smoking and Health | 2012 | Tobacco | Creative |
| truth (national, with Crispin Porter + Bogusky) Marketing Dive (Feb 2014) says Arnold 'had worked with the foundation since 2000' until 72andSunny replaced it in 2014. | American Legacy Foundation | 2000 | Tobacco | Creative |
| truth 'Web Letters' Adweek, 22 May 2000: 'created by Arnold Communications in Boston and Crispin Porter & Bogusky in Miami'; Arnold CD Pete Favat quoted. | American Legacy Foundation | 2000 | Tobacco | Creative |
| Pam Laffin / 'A Smoker's Brutal Fate' anti-smoking spots lead Adweek, 26 Oct 1998: half-dozen Arnold Communications spots chronicling Pam Laffin, directed by Arnold CD Pete Favat. Documentary testimonial format that prefigures Tips. | Massachusetts Department of Public Health Tobacco Control Program | 1998 | Tobacco | Creative |
Research notes
Boston agency behind the national truth campaign (2000-2014, with CP+B at launch) and CDC Tips From Former Smokers (2012-). arnoldww.com did not respond on 2026-10-22; current status of the agency within Havas not confirmed. Credits checked 2026-10-22 against fetched pages: truth national (Marketing Dive; Adweek 2000 'Web Letters'), Tips (MediaPost 2013), Massachusetts Pam Laffin spots (Adweek 1998). Corrected 2026-10-22: truth source moved off the Cannes 'lovethework' entry (page renders no credits); Tips source moved to MediaPost because the Effie case page is paywalled; removed the separate 'Tips 2' Clio Healthcare 2014 entry (source URL 404, no other page found); Pam Laffin year 1999 -> 1998 (Adweek dated 26 Oct 1998). Unverified (no page found that credits the agency): Tips 2013 Gold Effie and later Sustained Success Silver Effie (search snippets only; effie.org needs a subscription).
Sources
Record agencies/arnold-worldwide.json, updated 2026-10-22