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BBDO Dublin

Formerly: Irish International BBDO

Kind
Creative generalist
Parent
Omnicom
Country
IE
Website
https://bbdo.ie
Clients
Road Safety Authority (Ireland)

Campaigns (4)

CampaignClientYearTopicRole
Blindfold lead
Distracted driving, July 2022, credited to BBDO Dublin: 'Distraction Kills. Never text and drive.' Fetched 2026-10-22.
Road Safety Authority2022Traffic safetyCreative
Morning After lead
Print, September 2017, on morning-after drink driving ('11% of fatal alcohol crashes happen the morning after', RSA figure to verify). A companion print 'Hangover' exists (not opened). Fetched 2026-10-22.
Road Safety Authority2017Impaired drivingCreative
Never Let Go lead
Film, April 2016. Fetched 2026-10-22.
Road Safety Authority2016Traffic safetyCreative
Anatomy of a Split Second lead
Texting-while-driving film, September 2015, directed by Martin Stirling (Partizan). Epica Gold Public Interest - Health & Safety per search snippet. Credit fetched 2026-10-22.
Road Safety Authority2015Traffic safetyCreative

Research notes

RSA's long-time creative agency. Earlier famous RSA shock ads (e.g. 'Crashed Lives', 2000s) not confirmed as this agency's work in this pass. In 2025 Forsman & Bodenfors Dublin (formerly In the Company of Huskies) made an RSA drink-driving campaign (https://www.adworld.ie/2025/06/27/rsa-tackles-drink-driving-in-new-campaign-from-forsman-bodenfors/), so the RSA account may have moved or been split. Media for RSA and HSE: Spark Foundry (Core). Credits fetched from source pages 2026-10-22.

Sources

  1. https://www.adsoftheworld.com/campaigns/never-let-go

Record agencies/bbdo-dublin.json, updated 2026-10-22