BBDO Health

Research notes

New York health unit of BBDO, begun in 2011 as HealthWork, a BBDO/CDM joint venture; it retired the HealthWork name around 2020 (MM+M Agency 100 2021: about 60 staff, MM+M-estimated $34M revenue, pharma brand clients). No own website found (bbdohealth.com does not resolve), so the website field points to the MM+M profile. Status as of 2026-10-22 unknown: not listed among the units on Omnicom Health's capability page after Omnicom acquired IPG (Nov 2025); no closure announcement found. Not related to CommonHealth, which is a WPP lineage (see ogilvy-health). No public-health or disease-awareness campaigns found that credit BBDO Health by name; health-related BBDO work found was credited to other BBDO offices (e.g. Energy BBDO's Prescribed to Death for the National Safety Council). Record kept for the name history only.