Agencycheil.comCheil Worldwide Seoul
- Kind
- Creative generalist
- Parent
- Cheil Worldwide (Samsung Group affiliate)
- Country
- KR
- Website
- https://www.cheil.com/
- Clients
- Samsung Life Insurance · Kundal
Campaigns (2)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| The Pink Glove lead Breast self-examination diagrams printed on the exfoliating gloves Korean women use at bathhouses. Clio Health 2024 Silver (Direct: Use of Product) and Bronze (Direct: Experience/Activation). Beauty-brand work; topic is breast self-exam, closest taxonomy value cancer-screening. Credit fetched from source page 2026-10-22. | Kundal | 2024 | Cancer screening | Creative |
| Bridge of Life (Mapo Bridge) Motion-lit messages along the 2.2 km Mapo Bridge footpath, launched 26 September 2012 with Seoul City. Grand Clio 2013; two Gold Lions in Promo & Activation (Cannes 2013, per Campaign Brief Asia headline in search results). The agency's '85% reduction' claim is contradicted by later attempt counts; see the case record. Credit fetched from Shots and Ads of the World (ECD Thomas Hongtack Kim, CD Joohoon Lee, CD/AD Hyung-gyun Oh) 2026-10-22. | Samsung Life Insurance | 2012 | Suicide prevention | Creative |
Research notes
Seoul headquarters office of Cheil Worldwide, Samsung's in-house-origin agency network (Samsung affiliates hold a large stake). Cheil Spain's 'Impulse' speech-therapy app for Samsung (Clio Health 2024 Gold) is out of scope here. Credits fetched 2026-10-22.
Sources
Record agencies/cheil-worldwide-seoul.json, updated 2026-10-22