Clemenger BBDO Melbourne
Formerly: Clemenger Melbourne
- Kind
- Creative generalist
- Parent
- Omnicom
- Country
- AU
- Website
- https://www.clemengerbbdo.com.au
- Clients
- Transport Accident Commission (Victoria) · DrinkWise
Campaigns (4)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| The Lucky Ones Get Caught Speeding father narrowly avoids police several times, then crashes; supports enforcement. Relaunched by TAC in December 2022. Credit fetched from Ads of the World 2026-10-22; topic (speeding) from search snippet. | Transport Accident Commission (Victoria) | 2021 | Traffic safety | Creative |
| Meet Graham Lifelike figure of a human body redesigned to survive crashes; shown at the State Library of Victoria to 8 August 2016 then a regional roadshow, plus AR and meetgraham.com.au. Campaign Brief (https://campaignbrief.com/?p=181081) reports 29 Cannes Lions 2017 incl. two Grand Prix. No behavioural outcome reported. Credits fetched from source pages 2026-10-22. | Transport Accident Commission (Victoria) | 2016 | Traffic safety | Creative |
| Towards Zero: There's no one someone won't miss / Then and Now Phase one built support for the Towards Zero (safe system) vision; phase two 'Then and Now' re-staged the 1994 TAC ad 'Kombi' to show how safer cars, roads and speeds would have changed the outcome. Article date not printed (image path suggests November 2015). Credit fetched from source page 2026-10-22. | Transport Accident Commission (Victoria) | 2015 | Traffic safety | Creative |
| Driver fatigue campaigns (2014, 2024) Credit from a search result for the B&T article; page not opened. Added 2026-10-23 with the sleep cases. | Transport Accident Commission (Victoria) | 2014 | Traffic safety | Creative |
Research notes
Won the TAC creative account from Grey in 2013 and retained it in 2019 (five-year renewal). Also an agency for DrinkWise (alcohol-industry-funded education body) alongside The Monkeys, per Campaign Brief 2019; no specific DrinkWise campaign credited to Clemenger was found. No Quit Victoria work by Clemenger found (brief lead unverified). Other TAC work in snippets only (2015 drink-and-drug driving 'the effects get stronger', 'The Rider Reminder' 2015, 'Crossroads'): pages 403/DNS errors, not listed. Website not fetched.
Sources
Record agencies/clemenger-bbdo-melbourne.json, updated 2026-10-23