Agencycrispin.comCrispin
Formerly: Crispin Porter + Bogusky · Crispin Porter & Bogusky
- Kind
- Creative generalist
- Parent
- Stagwell
- Country
- US
- Website
- https://www.crispin.com
- Clients
- Florida Department of Health · American Legacy Foundation
Campaigns (4)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| truth Florida results ('Truth Is Getting Good Grades') Adweek, 2 Apr 2001: Florida State University survey found 94% of 12-17-year-olds aware of CP+B's campaign, 'now in its third year'. | Florida Tobacco Pilot Program | 2001 | Tobacco | Creative |
| truth faux movie trailer (Evil Empire Pictures) Adweek, 8 May 2000: CP&B's second faux trailer on 2,000+ Florida screens, directed by Phil Joanou. | Florida Tobacco Pilot Program | 2000 | Tobacco | Creative |
| truth (national, with Arnold) — 'Web Letters' Adweek, 22 May 2000: 'Web Letters' created by Arnold Communications (Boston) and Crispin Porter & Bogusky (Miami). | American Legacy Foundation | 2000 | Tobacco | Creative |
| truth (Florida Tobacco Pilot Program) — account win Adweek, 9 Feb 1998: CP&B won Florida's $70 million anti-tobacco account with partners including Porter Novelli; pitch tentatively called 'The Rage'. | Florida Department of Health | 1998 | Tobacco | Creative |
Research notes
Miami agency (later Boulder) that created the original Florida truth campaign and co-created the national launch with Arnold. Now trades as Crispin, 'Part of the Stagwell Network' (crispin.com, fetched 2026-10-22); trade press reports Stagwell merged MMI, Vitro and Observatory into CP+B in 2023 and shortened the name to Crispin in April 2024 (Campaign US, search results, not opened). The CSPI 'Real Bears' anti-soda film (2012) was by Alex Bogusky personally, not CP+B (not re-checked). Credits checked 2026-10-22 against fetched pages: all four (Adweek 1998, 2000, 2000, 2001; article text before the paywall). Corrected 2026-10-22: website now crispin.com; Florida entries linked to the fl-truth case; 'Good Grades' year 1999 -> 2001 and movie trailer dated 2000 from Adweek publication dates; national-launch source moved from the Cannes 'lovethework' entry (renders no credits) to Adweek's 'Web Letters' story.
Sources
Record agencies/crispin-porter-bogusky.json, updated 2026-10-22