Cummins&Partners
Formerly: Cummins & Partners
- Kind
- Creative generalist
- Parent
- independent
- Country
- AU
- Website
- https://cumminsandpartners.com
- Clients
- Beyond Blue · ABC
Campaigns (2)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Be You 'Raise your hand' lead First brand platform for Be You, inviting early-learning and school educators to bring mental health questions and use Be You resources; online video, print, digital and social. Launched April 2023, three weeks after Cummins&Partners won the Beyond Blue creative account (https://campaignbrief.com/beyond-blue-appoints-cumminspartners/). Credit fetched from source page 2026-10-22. | Be You (Beyond Blue with Early Childhood Australia and headspace) | 2023 | Mental health | Creative |
| Mental As... (ABC mental health week) lead Artists living with anxiety, depression and schizophrenia reinterpreted the ABC logo to promote a week of mental health programming in October 2014 and 'kick-start a national conversation'. Broadcaster promotion rather than a behaviour-change campaign. Credit fetched from source page 2026-10-22. | Australian Broadcasting Corporation | 2014 | Mental health | Creative |
Research notes
Melbourne-founded independent network. Beyond Blue's creative agency from March 2023 (competitive pitch). No outcome evidence found for either campaign. Ownership ('independent') and website not verified on a fetched page.
Sources
Record agencies/cummins-and-partners.json, updated 2026-10-22