Agencytbwa.com

DDB Worldwide

Formerly: Doyle Dane Bernbach · DDB Needham · Needham, Harper & Steers · Needham Harper Worldwide

Kind: Creative generalist
Parent: Omnicom (folded into TBWA, Dec 2025)
Country: US
Website: https://tbwa.com
Clients: Ad Council · NHTSA · American Cancer Society · Partnership for Drug-Free Kids

Campaigns (7)

Campaign	Client	Year	Topic	Role
Caregiver Assistance (male caregivers, Danny Trejo) AARP release: 'created pro bono by DDB New York'. Found in the case credit re-check, 2026-10-22. source	Ad Council / AARP	2017	Caregiving	Creative
'Real Help' lead Partnership release, 8 Apr 2015: 'developed and produced pro-bono by DDB California, Rock Paper Scissors and A52'; directed by Angus Wall; aimed at parents of teens affected by substance use. source	Partnership for Drug-Free Kids	2015	Drugs	Creative
'Courage' and 'Anger' lead AgencySpy, 5 Nov 2015: credits list 'DDB Chicago'; photography by Sandro Miller of real cancer patients. Cancer awareness, not screening. source	American Cancer Society	2015		Creative
Cocaine. The Big Lie. (as Needham Harper Worldwide) Reagan Library document: 'developed by Needham Harper Worldwide, under the auspices of The Advertising Council'. source	Ad Council / NIDA	1986	Drugs	Creative
Just Say No (as Needham, Harper & Steers) Reagan Library document: 'The campaign was created by Needham, Harper & Steers Inc.' Needham merged into DDB Needham in 1986. Illinois RS 13/2/207 catalogues NIDA files to Needham Harper 1983-86. source	Ad Council / NIDA	1983	Drugs	Creative
Safety Belt campaign (as Needham, Harper & Steers) Illinois Ad Council Historical File (RS 13/2/207): National Safety Council items by Needham, Harper & Steers 1963-1973 ('Buckle up for safety', 1963). Needham merged with Doyle Dane Bernbach in 1986 to form DDB Needham. source	Ad Council / National Safety Council	1963	Traffic safety	Creative
Drunk Driving Prevention — 'Friends Don't Let Friends Drive Drunk' Ad Council historic-campaign page (Wayback, Dec 2010) lists 'Volunteer Agency: DDB Worldwide, New York'. Forbes (2010 taglines list) says the tagline was 'Created by DDB Worldwide for the Ad Council and the U.S. Department of Transportation in 1990' (agency was then DDB Needham). The 1983 launch ('Drinking & Driving Can Kill a Friendship', 'Crashing Glasses') was by Leber Katz Partners (Christian Science Monitor, 1985). A former Leber Katz account manager says the phrase began there as an internal strategy line (Freakonomics, 2010); AEF says the tagline was introduced in 1990 PSAs. Mullen later took over (Buzzed Driving). Year qualified 2026-10-22: the Illinois Historical File (RS 13/2/207) catalogues the 1990-96 Drunk Driving files to Wells, Rich, Greene NY, while the archived Ad Council page and Forbes credit DDB with the 1990 tagline campaign. Unresolved; year removed. source	Ad Council / NHTSA		Impaired driving	Creative

Research notes

Omnicom retired the DDB brand after closing its IPG purchase: Adweek (1 Dec 2025) reports 'DDB and MullenLowe become part of the TBWA network'; ddb.com now redirects to tbwa.com. Credits checked 2026-10-22 against fetched pages: drunk driving (archived Ad Council page and Forbes), Real Help (drugfree.org release), Courage/Anger (Adweek AgencySpy). Corrected 2026-10-22: drunk-driving source changed from AEF, whose page does not name any agency, to the archived Ad Council page; year set to 1990 (the tagline) rather than 1983 (Leber Katz's launch); Real Help source moved from campaignlive (403) to the Partnership's own release; Courage/Anger dated 2015. Removed: 'American Cancer Society campaign (Effie, 1999)' — the Effie listing page could not be loaded and the entry had no campaign name.

Sources

Record agencies/ddb.json, updated 2026-10-22