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DentsuBos

Kind
Creative generalist
Parent
Dentsu
Country
CA
Website
https://www.dentsu.com
Clients
Centre for Addiction and Mental Health (CAMH)

Campaigns (2)

CampaignClientYearTopicRole
Understanding lead
CASSIES Bronze. Five conditions (schizophrenia, alcoholism, bipolar disorder, depression, children's mental illness); claims a 5% lift in perceptions of CAMH among viewers. Brand/anti-stigma; self-reported. Fetched.
source
Centre for Addiction and Mental Health (CAMH)2013Mental healthCreative
Defeat Denial lead
Calls out dismissive 'tough love' phrases; transit, radio, cinema, print including in-language ethnic press. Creative and media by DentsuBos. Fetched.
source
Centre for Addiction and Mental Health (CAMH)2012Mental healthCreative

Research notes

Strategy called it 'the newly merged agency DentsuBos' in June 2012 (Dentsu and BOS). It declined to take part in CAMH's 2017 review. Website is the parent network. Credits fetched from source pages 2026-10-22 (strategyonline.ca pages opened through the built-in browser).

Sources

  1. https://strategyonline.ca/tag/dentsubos/

Record agencies/dentsubos.json, updated 2026-10-22