Deutsch
- Kind
- Creative generalist
- Parent
- Omnicom (formerly IPG)
- Country
- US
- Website
- https://www.deutsch.com
- Clients
- SAMHSA · Ad Council · COVID Collaborative
Campaigns (2)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| It's Up To You: young adults PSA 'Do It for Me' September 2021; developed by Deutsch LA; pairs of vaccinated and vaccine-hesitant people who know each other talk unscripted; aimed at undecided 18-24-year-olds. | Ad Council / COVID Collaborative | 2021 | Vaccination | Creative |
| Underage drinking prevention: parents in denial (mannequin teens) Adweek, 29 March 2010: SAMHSA PSAs 'from Deutsch' showing parents in denial, teens played by mannequins. Office not stated; Deutsch Inc. was New York-headquartered then, so this work may belong to today's DNY (Attivo) rather than Deutsch LA. | SAMHSA / Ad Council | 2010 | Alcohol | Creative |
Research notes
This file is Deutsch in Los Angeles (deutsch.com, formerly Deutsch LA), which stayed with IPG and passed to Omnicom with the IPG merger (closed late 2025). IPG sold Deutsch New York to Attivo Group in January 2024; it now trades as DNY (wearedny.com). Credits checked 2026-10-22 against fetched pages: underage drinking 2010 (Adweek), COVID young adults 2021 (Ad Council release). Corrected 2026-10-22: the cited enewspf.com link now redirects to an unrelated survey story and the PSA Research case history describes SAMHSA's later 'Talk. They Hear You.' campaign, not this one, so both were dropped as sources; added the 2021 COVID PSA.
Sources
- https://www.adweek.com/creativity/fake-kids-are-only-kids-who-dont-booze-12891/
- https://www.adcouncil.org/Press-Releases/young-adults-and-parents-are-focus-of-new-psas-from-the-ad-council
- https://www.marketingdive.com/news/ipg-sells-hill-holliday-deutsch-new-york-agency-MA/703910/
- https://en.wikipedia.org/wiki/Deutsch_NY
Record agencies/deutsch.json, updated 2026-10-22