Droga5

Kind: Creative generalist
Parent: Accenture Song
Country: US
Website: https://droga5.com
Clients: Ad Council · The Jed Foundation · AFSP

Campaigns (5)

Campaign	Client	Year	Topic	Role
Seize the Awkward — 'Check In On Your Friends' with Megan Thee Stallion LBB, 26 Sep 2023 (read via Wayback; live page 403): 'developed pro bono by ... Droga5, part of Accenture Song'. source	Ad Council / JED / AFSP	2023	Mental health	Creative
Seize the Awkward — 2020 phase Campaign US, 14 May 2020 (read via Wayback; live page 403): Droga5 'worked on the new phase pro bono'. source	Ad Council / JED / AFSP	2020	Mental health	Creative
'Whatever Gets You Talking' Ads of the World: agency Droga5, USA; published May 2020. source	American Foundation for Suicide Prevention / Jed Foundation	2020	Mental health	Creative
Seize the Awkward (launch) JED release: 'Campaign developed by JED, American Foundation for Suicide Prevention and Droga5'; Droga5 CCO Ted Royer quoted. Audience 16-24. source	Ad Council / The Jed Foundation / American Foundation for Suicide Prevention	2018	Suicide prevention	Creative
End Family Fire (safe gun storage) MediaPost: 'developed pro-bono by Droga5'. Found in the case credit re-check, 2026-10-22. source	Ad Council / Brady	2018	Firearm safety	Creative

Research notes

Main US health lead is Seize the Awkward (2018-). Parent confirmed by LBB 2023 ('Droga5, part of Accenture Song'). Droga5 ANZ was named Transport for NSW road-safety agency in 2025 (mediaweek.com.au, not re-checked) — belongs with Australian agencies if tracked. Credits checked 2026-10-22 against fetched pages: all four (jedfoundation.org; campaignlive and lbbonline via Wayback; adsoftheworld.com). Corrected 2026-10-22: Megan Thee Stallion PSA dated 2023; entries linked to the seize-the-awkward case.

Sources

Record agencies/droga5.json, updated 2026-10-22