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FCB Health (Olixir New York)

Formerly: Draftfcb Healthcare · FCB Health New York

Kind
Health network
Parent
Omnicom (Omnicom Health; formerly IPG Health)
Country
US
Website
https://www.meetolixir.com/usa/
Clients
GMHC (Gay Men's Health Crisis) · Crohn's & Colitis Foundation

Campaigns (2)

CampaignClientYearTopicRole
Blood Equality lead
FCB Health New York, pro bono (Ads of the World: "GMHC Blood Equality, Agency: FCB Health"). Advocacy to replace the FDA ban/deferral on blood donation by gay and bisexual men with individual risk assessment; follow-ups Blood Flags (2018) and Blood Vessels (2020, COVID plasma). Campaign says the FDA opened a public comment docket after meeting it; FDA moved to individual risk assessment in 2023. Policy-outcome narrative; contribution not independently assessed.
source
GMHC (Gay Men's Health Crisis)2017Blood donationCreative
FCB Heart lead
FCB Health New York renamed itself FCB Heart during Heart Failure Awareness Week 2016; proceeds of a tie-in smoothie went to the Heart Failure Society of America. Unverified: the Lions campaign page renders no credit text; credit rests on search-result snippets of that page.
source
Self-initiated (agency)2016Creative

Research notes

Renamed 2026-04-15: Omnicom Health announced FCB Health New York is rebranding to Olixir New York, the first unit of a new global Olixir brand (omc.com release); fcbhealth.com now redirects to meetolixir.com/usa ("Formerly FCB Health New York"), checked 2026-10-22. Omnicom acquired IPG in late 2025 and retired the FCB agency brand; other FCB Health offices (e.g. London) may still carry the old name. Area 23 has its own file. Client list otherwise mostly pharma brands. Credits checked 2026-10-22 against fetched pages: Blood Equality (Ads of the World). Unverified (no page found that credits the agency): FCB Heart (Lions campaign page renders no credits). Corrected 2026-10-22: Blood Equality source changed from Campaign (403 to fetch) to Ads of the World; website changed to the Olixir domain.

Sources

  1. https://www.omc.com/newsroom/fcb-health-new-york-becomes-olixir-new-york-launching-a-new-global-brand-for-omnicom-health/
  2. https://www.meetolixir.com/usa/
  3. https://campaignlive.com/article/campaign-blood-equality-effort-expands-include-covid-19-antibody-donation/1695047

Record agencies/fcb-health.json, updated 2026-10-22