Agencyforsmarsh.comFors Marsh
Formerly: Fors Marsh Group
- Kind
- Government contractor
- Parent
- independent
- Country
- US
- Website
- https://www.forsmarsh.com
- Their case studies
- https://www.forsmarsh.com/our-work/
- Clients
- HHS ASPA · CDC · FDA · CMS · HHS Office of Infectious Disease and HIV/AIDS Policy
Campaigns (7)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Screen for Life (colorectal cancer screening) refresh Ads of the World: 'Strangers with Colons', March 2024, 'created for the brands: CDC ... and Screen for Life, by ad agency: Fors Marsh'; testimonials that launched the new Screen for Life brand. Fors Marsh case page: https://www.forsmarsh.com/casestudy/cdc-colorectal-cancer-screening-awareness/ (adults 45+). Fors Marsh acquired Brunet-García, which held the CDC Screen for Life support task order from 2021. | CDC | 2024 | Cancer screening | Creative |
| Social norming of pediatric vaccines campaign lead USAspending: 'Fors Marsh contract for social norming of pediatric vaccines campaign', 2023-2025, about $15.1M. Campaign brand not on the record. | NIH (for HHS) | 2023 | Vaccination | Strategy |
| 988 Suicide & Crisis Lifeline PSA campaign 'SAMHSA 988 and Behavioral Health Coordinating Office: public service advertisements (PSAs) campaign', Sep 2023-Mar 2025, USD 5.94M. Also (no case yet): CDC 'overdose media campaign' order 2026-2028, USD 6.2M (75D30126F21557); DHA 'Real Warrior campaign management' 2025-2026. | SAMHSA 988 & Behavioral Health Coordinating Office (ordered via NIH) | 2023 | Suicide prevention | Creative |
| We Can Do This (COVID-19 Public Education Campaign) GAO-22-104724 (opened via Wayback): NIH made a $250 million award in September 2020 to Fors Marsh Group, which developed the messages and 'also designed the campaign's theme and logo, We Can Do This'. Later task orders: 2021-22 campaign support (75N98021F00001) and 2024-25 pan-respiratory virus campaign (https://www.usaspending.gov/award/CONT_AWD_75N98024F00001_7529_75N98019D00007_7529). Fors Marsh case page on the vaccine-confidence work: https://www.forsmarsh.com/casestudy/hhs-science-based-communications-overcome-vaccine-hesitancy/ | HHS (Office of the Assistant Secretary for Public Affairs; contract awarded via NIH) | 2020 | Vaccination | Strategy |
| Giving = Living (blood and plasma donation) lead Case page meta description: Fors Marsh's 'Giving Equals Living' campaign shares recipients' stories to motivate donation (page body is script-rendered). | HHS Office of Infectious Disease and HIV/AIDS Policy | Blood donation | Creative | |
| Older adult fall prevention behavioral research lead Case page meta description only: 'CDC engaged Fors Marsh to deliver behavioral research strategies' for healthy aging and injury prevention. Campaign name not shown. Role changed from creative to research-evaluation to match the page. | CDC | Injury prevention | Research evaluation | |
| CDC Stop Overdose: polysubstance PSA video series Castaño Group portfolio lists 'Client: Fors Marsh' for the CDC polysubstance-use series. Year not given. | CDC | Opioids | Creative |
Research notes
Arlington, VA research and marketing firm; acquired Brunet-García (see brunet-garcia.json). Credits checked 2026-10-22 against fetched pages: GAO-22-104724 (Wayback), Ads of the World, Fors Marsh case pages (meta descriptions; bodies are script-rendered), USAspending award records (API). Corrected 2026-10-22: the separate 'Science-based vaccine confidence communications' entry was merged into We Can Do This (same HHS COVID campaign); We Can Do This year set to 2020 (award date). Trade press says earlier federal work included FDA The Real Cost and ONDCP Above the Influence, probably research/testing; not verified on a primary source.
Sources
Record agencies/fors-marsh.json, updated 2026-10-22