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Grey Argentina

Kind
Creative generalist
Parent
WPP
Country
AR
Website
https://www.grey.com
Clients
LALCEC (Liga Argentina de Lucha Contra el Cáncer)

Campaigns (3)

CampaignClientYearTopicRole
One More Question lead
Journalists ended interviews with public figures by asking whether they had had their annual prostate exam; directed uninsured men to free check-ups at the LALCEC Medical Center. NINCH did PR/influencer. No results reported. Credit fetched from source page 2026-10-22.
LALCEC, with NINCH Company2025Cancer screeningCreative
Don't Fear the Finger lead
Animated campaign urging men to get prostate exams ahead of World Prostate Cancer Day (11 June). No results reported. Credit fetched from source page 2026-10-22.
LALCEC2022Cancer screeningCreative
The Postponed Day (#NoTePostergues) lead
About 30 Argentine cancer NGOs postponed their own breast-cancer-day launches day after day until 1 November, mirroring how women postpone mammograms. WPP claims a 275% increase in mammograms (base and data source not given) and 40.7m reach; One Show 2023 Gold Pencil. WPP lists it as 2023; first broadcast October 2022 per AdForum (search snippet). Credit fetched from source page 2026-10-22.
LALCEC2022Cancer screeningCreative

Research notes

Buenos Aires office of Grey (WPP); LALCEC's recurring agency for early-detection campaigns. The 275% mammogram claim is the only outcome figure and should be checked against LALCEC data before use. Credits fetched from source pages 2026-10-22.

Sources

  1. https://www.wpp.com/en/case-studies/grey-lalcec-the-postponed-day
  2. https://www.adsoftheworld.com/campaigns/one-more-question

Record agencies/grey-argentina.json, updated 2026-10-22