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Grey London

Kind
Creative generalist
Parent
WPP
Country
GB
Website
https://www.grey.com/london
Clients
British Heart Foundation

Campaigns (3)

CampaignClientYearTopicRole
Fight for Every Heartbeat lead
Brand/fundraising film directed by Chris Milk; heart-disease research rather than a behavior ask. Year inferred from article id range; confirm.
source
British Heart Foundation2014Creative
Vinnie (Hands-only CPR / Hard and Fast) lead
IPA Effectiveness Awards 2014 Gold paper. Claims 86% recognition in four weeks, stated likelihood to perform hands-only CPR up from 54% to 71%, and 30 lives saved by people who saw the ad (BHF-collected survivor reports, not an independent evaluation). Also D&AD and Cannes Titanium entries. Topic is bystander CPR for cardiac arrest; no exact taxonomy value.
source
British Heart Foundation2012Injury preventionCreative
Vinnie phase two: Mini Vinnie and survivor film lead
November 2012 follow-up: 40-second TV ad with survivor Alan Linton plus 'Mini Vinnie' training film aimed at children.
source
British Heart Foundation2012Injury preventionCreative

Research notes

Grey London was named IPA effectiveness company of the year 2014, partly on the BHF Vinnie paper. Sources verified through search-result summaries only; direct page fetches were blocked in this session.

Sources

  1. https://www.campaignlive.co.uk/article/grey-scoops-british-heart-foundations-5m-ad-brief/809894
  2. https://www.dandad.org/work/d-ad-awards-archive/bhf-vinnie

Record agencies/grey-london.json, updated 2026-10-22