Agencygrey.comGrey Melbourne
- Kind
- Creative generalist
- Parent
- WPP
- Country
- AU
- Website
- https://www.grey.com
- Clients
- Transport Accident Commission (Victoria)
Campaigns (3)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Everybody hurts when you speed Story of the Robinson family whose 19-year-old son died in a speeding crash with two friends; shows the witnesses, police, paramedics and morticians a crash touches. Credit fetched from source page 2026-10-22. | Transport Accident Commission (Victoria) | 2010 | Traffic safety | Creative |
| Everybody Hurts (20-year TAC montage) Montage of 20 years of TAC ads, posted 10 December 2009. TAC media release (17 May 2010) credits Grey Melbourne; One Show Gold Pencil 2010; over 3 million YouTube views by then. Festive-season drink-driving framing per Campaign Asia. Credit fetched from TAC page 2026-10-22 (via browser; WebFetch was 403). | Transport Accident Commission (Victoria) | 2009 | Traffic safety | Creative |
| TAC road safety advertising (1989-2013) Grey held the TAC creative account for 24 years from the first TAC ad (aired 10 December 1989) until Clemenger BBDO Melbourne won it in 2013. Mumbrella (2012, https://mumbrella.com.au/?p=121326) also says the TAC appointed Grey Melbourne in 1989. Includes 'If you drink, then drive, you're a bloody idiot' (1989) and 'Speed kills' lines. Credit fetched from source pages 2026-10-22. | Transport Accident Commission (Victoria) | 1989 | Traffic safety | Creative |
Research notes
The TAC's agency for its first 24 years (1989-2013). Brief lead said 'Clemenger BBDO since 1989'; that is wrong: Clemenger took over in 2013. Creative director Greg Harper and art director Stewart Byfield are named in search snippets (obituary coverage) as writing the 1989 drink-driving launch ad; the Campaign Brief pages returned 404, so the individual credits are snippet-only and not used. Website is the network domain, not fetched. All campaign credits fetched from source pages 2026-10-22.
Sources
Record agencies/grey-melbourne.json, updated 2026-10-22