GSD&M
- Kind
- Creative generalist
- Parent
- Omnicom
- Country
- US
- Website
- https://www.gsdm.com
- Clients
- US Department of Veterans Affairs · Ad Council · Texas Department of State Health Services
Campaigns (2)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Don't Wait. Reach Out. (veteran suicide prevention) Pro bono. GSD&M has handled the campaign since 2023 (MediaPost): Sept 2023 Kathryn Bigelow-directed PSA; Sept 2024 'The Bravest Thing', directed by Andre Muir with SMUGGLER (https://www.adcouncil.org/news-insights/press-releases/va-and-the-ad-council-redefine-bravery-in-new-suicide-prevention-psas); Dec 2025 'every Veteran deserves support' PSAs directed by Dominique DeLeon (https://www.adcouncil.org/news-insights/press-releases/va-and-the-ad-council-affirm-that-every-veteran-deserves-support-regardless-of-when-where-or-why-they-served). Partners report >7.5M visits to VA.gov/REACH and ~3.5M aware veterans reaching out (self-reported). The campaign started in 2021; who made the 2021-2022 work was not confirmed. Later PSAs in 2024 and December 2025 are also 'developed pro bono by creative agency GSD&M' (https://www.adcouncil.org/news-insights/press-releases/va-and-the-ad-council-affirm-that-every-veteran-deserves-support-regardless-of-when-where-or-why-they-served). | US Department of Veterans Affairs / Ad Council | 2023 | Suicide prevention | Creative |
| COVID-19 social distancing PSA (Matthew McConaughey voiceover) lead Produced, written and directed by GSD&M chairman Roy Spence; released by Governor Abbott, March 2020. Credit is to Spence personally as much as the agency. | Texas Department of State Health Services | 2020 | Infectious disease | Creative |
Research notes
Austin agency. Credits checked 2026-10-22 against fetched pages: Don't Wait. Reach Out. (three Ad Council releases, MediaPost), Texas DSHS PSA (SHOOT). Corrected 2026-10-22: the two VA entries were one campaign and are merged; the 2024 'redefine bravery' details (Andre Muir/SMUGGLER) had been cited to the 2023 release and now point to the 2024 one; TBWA\Chiat\Day 2021 phase claim dropped (no page found).
Sources
- https://www.adcouncil.org/news-insights/press-releases/new-psas-from-va-and-the-ad-council-strive-to-reduce-veteran-suicide
- https://www.adcouncil.org/news-insights/press-releases/va-and-the-ad-council-redefine-bravery-in-new-suicide-prevention-psas
- https://www.adcouncil.org/news-insights/press-releases/va-and-the-ad-council-affirm-that-every-veteran-deserves-support-regardless-of-when-where-or-why-they-served
- https://www.mediapost.com/publications/article/417735/dont-wait-reach-out-ad-council-va-tell-vete.html
- https://www.shootonline.com/shoot_video2/gsdm-chair-roy-spence-teams-matthew-mcconaughey-social-distancing-psa-texas-health-dept/
Record agencies/gsd-m.json, updated 2026-10-22