gsw-w.comGSW
Formerly: Palio (merged into GSW, 2018)
- Kind
- Health network
- Parent
- Syneos Health (Syneos Health Communications)
- Country
- US, GB, CA
- Website
- https://www.gsw-w.com/
- Their case studies
- https://www.gsw-w.com/
- Clients
- MiracleFeet · CureSMA · National CMV Foundation · Covenant House New York · Takeda
Campaigns (5)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Traffic(k) Signs lead Outdoor sex-trafficking awareness. Public-interest rather than a core health topic. | Covenant House New York | 2020 | Creative | |
| The CMVirus Pledge lead Advocacy print to add congenital CMV to the federal Recommended Uniform Screening Panel (newborn screening). Companion consumer piece credited to Syneos Health (see syneos-health-communications). | National CMV Foundation | 2019 | Maternal health | Creative |
| This Little Piggy lead Pro bono clubfoot-treatment awareness and fundraising. MiracleFeet says the work was "created with donated time" (https://www.miraclefeet.org/stories/ad-firm-gsw-wins-big-with-miraclefeet-creative-campaigns). Clio awards reported in search snippets only. | MiracleFeet | 2017 | Creative | |
| One Gene Away lead Print awareness for spinal muscular atrophy, described as the leading genetic killer of young children. | CureSMA | 2017 | Creative | |
| Not All Binges Are a Choice lead Unbranded binge-eating-disorder awareness shown in the agency's own work section. Pharma-funded disease awareness; year not given. | Takeda (Canada) | Creative |
Research notes
Columbus, Ohio health agency with offices in New York, Los Angeles, London and Toronto. Exists as of 2026-10-22; its site says "Syneos Health is the parent company of GSW". Formerly part of inVentiv Health (merged into Syneos Health 2017). Palio was folded into GSW in 2018 (per subagent research; not separately sourced). Cases sit in an on-page "What We Make" section; no separate case URLs. Credits checked 2026-10-22 against fetched pages: all five campaigns (Ads of the World credit lines "Agency: GSW"; agency site for Takeda).
Sources
Record agencies/gsw.json, updated 2026-10-22