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Happiness Brussels

Formerly: Happiness, an FCB Alliance

Kind
Creative generalist
Parent
IPG (FCB alliance)
Country
BE
Website
https://www.happiness-anywhere.com
Clients
Vias institute · Parents of Road Victims (OVK/PEVR) · Belgian Cancer Foundation

Campaigns (4)

CampaignClientYearTopicRole
Non-Bob key rings
Twist on the yellow Bob key ring: police hand drivers caught over the limit a 'non-Bob' key ring bearing the name of a child killed by a drunk driver, with the families' stories in films and online; the ring can be swapped for a Vias course. Directnewideas (snippet only) reports 2,000+ rings handed out. Credits fetched 2026-10-22.
Vias institute, OVK / Parents of Road Victims2021Impaired drivingCreative
Behind The Numbers lead
Film, May 2018. Page gives credits, not content. Fetched 2026-10-22.
Parents of Road Victims2018Traffic safetyCreative
Message from Jolanda lead
Radio, April 2018, against sunbed use: the sunbed's own recorded voice is the narrator. Topic is sun safety / skin-cancer prevention; no taxonomy value, cancer-screening used as closest. Fetched 2026-10-22.
Belgian Cancer Foundation (Stichting tegen Kanker)2018Cancer screeningCreative
Uncle, Girl, Boy lead
Print, April 2013, photographed by Andres Serrano. Fetched 2026-10-22.
Parents of Road Victims2013Traffic safetyCreative

Research notes

Brussels; long-running road-victims and road-safety work. happiness-brussels.com now redirects to happiness-anywhere.com. AdForum credit pages for the Bob work were blocked by Cloudflare. Credits fetched from Ads of the World 2026-10-22.

Sources

  1. https://www.adsoftheworld.com/campaigns/key-rings

Record agencies/happiness-brussels.json, updated 2026-10-22