BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All agencies

ICF Next

Formerly: ICF Olson · ICF International · ICF Macro

Kind
Government contractor
Parent
ICF International
Country
US
Website
https://www.icf.com/next
Their case studies
https://www.icf.com/next
Clients
CDC · National Cancer Institute · ECDC

Campaigns (7)

CampaignClientYearTopicRole
CDC 2022 opioid prescribing guideline clinician education
'Drug overdose prevention for clinician education', 2022-2024, USD 3.27M; earlier 'Provider opioid education and training', 2018-2020, USD 3.19M (75D30118F03437).
source
CDC Injury Center2022OpioidsStrategy
Rx Awareness
ICF case page: 'CDC entrusted our health communications team to develop, test and launch' RxAwareness, built on real stories of people affected by prescription opioids; reports share of exposed adults intending to avoid prescription opioids (self-reported). CDC task orders: prescription drug overdose communication campaign 2016-2018 (https://www.usaspending.gov/award/CONT_AWD_HHSD2002016F89459_7523_HHSD2002015M88159B_7523), opioid campaign expansion 2018-2020, drug overdose campaign 2019-2021 (https://www.usaspending.gov/award/CONT_AWD_75D30119F06974_7523_HHSD2002015M88159B_7523).
source
CDC Injury Center2017OpioidsCreative
Get Ahead of Sepsis
Task orders 'Communications campaigns for sepsis and antibiotic resistance' 2016-2018 (USD 5.47M) and 'Communication support for antibiotic use and sepsis' 2018-2020 (USD 5.38M). No ICF page names the sepsis campaign.
source
CDC2017Infectious diseaseCreative
Think Travel (travelers' health) lead
USAspending: 'Think Travel campaign', 2016-2018, about $3.0M (recipient ICF Macro).
source
CDC2016Infectious diseaseCreative
Be Antibiotics Aware ('The Right Tool' PSA)
ICF case page: Be Antibiotics Aware campaign with the Emmy-nominated PSA 'The Right Tool'; reach figure self-reported. CDC task order 'Communications campaigns for sepsis and antibiotic resistance', 2016-2018: https://www.usaspending.gov/award/CONT_AWD_HHSD2002016F90343_7523_HHSD2002015M88159B_7523.
source
CDCInfectious diseaseCreative
Smokefree.gov / SmokefreeTXT lead
Reports 14% quit rate among program completers vs 7% national average (self-reported). $49M NCI digital communications BPA (2021 re-compete): https://www.icf.com/news/2021/07/national-cancer-institute-awards-icf-$49-million-digital-communications-contract
source
National Cancer InstituteTobaccoDigital
ECDC influencer public health campaigns lead
ICF Next ran five ECDC awareness campaigns with influencers: vaccines, infectious diseases, antimicrobial resistance, HIV stigma. Topic approximate.
source
European Centre for Disease Prevention and ControlVaccinationDigital

Research notes

Fairfax, VA consultancy; ICF Next is its marketing/communications agency (incl. former Olson). Credits checked 2026-10-22 against fetched pages: ICF case pages, ICF 2021 NCI press release, USAspending award records (API, recipient ICF Macro). Unverified (no page found that credits the agency): 'Quitting Season' SmokefreeTXT promotion; its source https://www.icf.com/insights/culture/addy-telly-creative-awards now redirects to the ICF homepage and the Wayback copy could not be loaded (rate-limited), so the entry was removed. ICF also holds a 2022-2025 CDC task order for 'dissemination & maintenance of overdose prevention campaigns' (75D30122F15106).

Sources

  1. https://www.icf.com/next
  2. https://www.icf.com/history

Record agencies/icf-next.json, updated 2026-10-22