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Joe Public United

Formerly: Joe Public

Kind
Creative generalist
Parent
independent
Country
ZA
Website
https://www.joepublic.co.za
Clients
Brothers for Life (JHHESA) · Nedbank · Nelson Mandela Children's Fund

Campaigns (3)

CampaignClientYearTopicRole
#VaxTheNation lead
Childhood immunisation film rewriting two Nelson Mandela speeches in children's voices; the children performed it at the Global Citizen Festival, 2 December 2018; film published January 2019. Bank-sponsored (industry), with donations to NMCF for vaccines. Credit fetched from source page 2026-10-22.
Nedbank and Nelson Mandela Children's Fund2019VaccinationCreative
Tinqoh
Film, Joe Public Johannesburg; CCO Xolisa Dyeshana, director Lebo Rasethaba (Egg Films). Page gives no description; search snippets describe a folk-hero character from 'Indaweni', likely MMC demand creation (unverified). Credit fetched from source page 2026-10-22.
Brothers for Life2017HIV/STICreative
Brothers for Life medical male circumcision drive
Three campaigns 2012-2015 promoting voluntary medical male circumcision for HIV prevention; Sustain Bronze at the 2016 APEX (effectiveness) Awards. Entry claims knowledge of the medical benefits of MMC rose '925%' (agency/award claim, self-reported). A search snippet of the same Bizcommunity item also claims circumcision prevalence rose from 37% to 70%; not on the fetched page, so unverified. The CADRE-evaluated 'Salon' spot (2015-2016) is probably part of this run but the evaluation page names no agency. Credit fetched from source page 2026-10-22.
Brothers for Life / Mediology (JHHESA)2012HIV/STICreative

Research notes

Johannesburg-based, described by Mail & Guardian (2020) as the largest black-owned independent agency group in South Africa (search snippet). Credits fetched from source pages 2026-10-22.

Sources

  1. https://www.bizcommunity.com/GalleryItem/196/12/54639.html
  2. https://www.adsoftheworld.com/campaigns/tinqoh
  3. https://www.adsoftheworld.com/campaigns/children-promote-vaccinations-in-the-vaxthenation-movement

Record agencies/joe-public.json, updated 2026-10-22