JOY Collective

Kind: Creative generalist
Parent: independent
Country: US
Website: https://www.joycollective.com
Clients: Ad Council · Dove · AARP

Campaigns (1)

Campaign	Client	Year	Topic	Role
It's Up To You — Black audiences (COVID-19 vaccine) Adapted the Pereira O'Dell platform with content developed for Black communities. source	Ad Council / COVID Collaborative	2021	Vaccination	Multicultural

Research notes

Black- and woman-owned multicultural agency founded 2013 by Kelli Richardson Lawson; press describes it as Washington, DC-based, later profiles as New York. Best known for Dove's CROWN Act campaign (not health). joycollective.com did not resolve on 2026-10-22; joycollective.co shows only a placeholder. Only one health campaign found. Credits checked 2026-10-22 against fetched pages: It's Up To You (Ad Council release as republished by dentsu).

Sources

https://www.dentsu.com/us/en/media-and-investors/the-ad-council-and-covid-collaborative-reveal-its-up-to-you-campaigns-to-educate-millions-of-americans-about-covid-19-vaccines

Record agencies/joy-collective.json, updated 2026-10-22