Agencyketchum.comKetchum
- Kind
- PR and public affairs
- Parent
- Omnicom
- Country
- US
- Website
- https://www.ketchum.com
- Clients
- American Legacy Foundation / Truth Initiative · CDC · Centers for Medicare & Medicaid Services · HHS Office of the National Coordinator for Health IT · HRSA · Mayor of London
Campaigns (7)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| National Tobacco Education Campaign lead Confirmed 2026-10-22: USAspending shows a CDC task order to Ketchum Inc., 'National Tobacco Education Campaign', 29 Sept 2026 to 28 Sept 2027, $64.99M obligated. PRWeek reports the win for the merged Golin Ketchum with a $65M minimum obligation (https://www.prweek.com/article/1971842/golin-ketchum-wins-national-tobacco-education-campaign-cdc, headline and standfirst opened via Wayback; body paywalled). CDC's national tobacco education campaign has been Tips From Former Smokers; the contract record does not name the brand, so no caseId is set. Role is set to strategy because the scope (creative, media, PR) is not stated. | CDC Office on Smoking and Health | 2026 | Tobacco | Strategy |
| Medicare low-income programs enrollment outreach lead USAspending: 'Outreach to encourage enrollment in Medicare low income programs', 2023-2027, about $46.1M. Health insurance enrollment; no taxonomy topic. | Centers for Medicare & Medicaid Services | 2023 | PR | |
| Truth Initiative mental health work ('Moment of Action for Mental Health'; 'Breath of Stress Air') lead PRWeek Purpose Awards 2022 shortlist (opened via Wayback) lists Truth Initiative and Ketchum twice, for 'Moment of Action for Mental Health' and 'Breath of Stress Air'. | Truth Initiative | 2022 | Mental health | PR |
| Vax Cam lead Ketchum UK, pro bono; page reports COVID vaccine hesitancy in London falling from 11% to 7% (not attributable to the campaign). | Mayor of London | 2021 | Vaccination | Digital |
| Bureau of Health Workforce national education and outreach campaign lead USAspending: 2019-2025, about $8.5M. Campaign brand not on the record. | HRSA | 2019 | Health workforce | PR |
| truth (PR agency of record) PRWeek, 29 May 2014 (opened via Wayback): Legacy 'has selected Ketchum as its PR AOR'. PR only; truth creative was by Arnold / Crispin Porter + Bogusky and later 72andSunny. | American Legacy Foundation | 2014 | Tobacco | PR |
| Health IT / HITECH public education (incl. HIPAA privacy resources) lead PRWeek, Feb 2013 (opened via Wayback): HHS expanded its ONC work with Ketchum to educate professionals and consumers about OCR resources. ONC Recovery Act HITECH campaign contract 2010-2013, about $20.4M: https://www.usaspending.gov/award/CONT_AWD_HHSP233201000255G_7555_GS23F0105M_4730. Health information privacy; no taxonomy topic. | HHS Office of the National Coordinator for Health IT / Office for Civil Rights | 2010 | PR |
Research notes
Merged with Golin under Omnicom as Golin Ketchum (2026); see also golin.json. Credits checked 2026-10-22 against fetched pages: PRWeek (four articles, via Wayback), Ketchum UK case page, USAspending award records (API). Corrected 2026-10-22: truth PR AOR dated 2014; CDC tobacco contract confirmed on USAspending (awarded to Ketchum Inc.). No source found crediting Ketchum for NHTSA Click It or Ticket.
Sources
Record agencies/ketchum.json, updated 2026-10-22