Agencyen.wikipedia.orgKeye/Donna/Pearlstein
- Kind
- Creative generalist
- Parent
- defunct
- Country
- US
- Website
- https://en.wikipedia.org/wiki/This_Is_Your_Brain_on_Drugs
- Clients
- Partnership for a Drug-Free America
Campaigns (1)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| This Is Your Brain on Drugs Copywriter Larre Johnson and art director Scot Fletcher came up with the fried-egg idea; creative director Paul Keye; director Joe Pytka filmed it free (Mental Floss). Mental Floss dates the premiere to 1987; the Seattle Times (Feb 1990) says the spot 'first aired last March', which may refer to a later version. | Partnership for a Drug-Free America | 1987 | Drugs | Creative |
Research notes
Los Angeles agency, now defunct; no agency website, so the website field points to the campaign's reference page. The name is Keye/Donna/Pearlstein, not 'Keye Donovan'. Credits checked 2026-10-22 against fetched pages: Mental Floss, Seattle Times 1990 (both name the agency). Corrected 2026-10-22: 'Rick Bell' removed from the creative team (not in either source); JSTOR Daily dropped as a source (does not name the agency).
Sources
Record agencies/keye-donna-pearlstein.json, updated 2026-10-22