Agencyleoburnett.comLeo Chicago
Formerly: Leo Burnett Chicago · Leo Burnett Company
- Kind
- Creative generalist
- Parent
- Publicis Groupe
- Country
- US
- Website
- https://leoburnett.com
- Clients
- Ad Council · NHTSA · Partnership for a Drug-Free America
Campaigns (3)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Child Car Safety: The Right Seat Ad Council: 'Developed pro bono by creative agency Leo Burnett'; Reel Chicago 2021-09-22 also credits it. | Ad Council / NHTSA | 2021 | Traffic safety | Creative |
| 'Fire, Police, Driveway' print lead Ads of the World: agency Leo Burnett, United States, published August 2012; illustrations by Noma Bar. Office not stated. | Partnership at Drugfree.org | 2012 | Drugs | Creative |
| Safety Belt Education — Vince and Larry crash test dummies Ad Council historic-campaign page (Wayback, Dec 2010): 'Volunteer Agency: Leo Burnett'; launched 1985; tagline 'You can learn a lot from a dummy...Buckle your safety belt.' Smithsonian holds Jim Ferguson's 1986 Clio for the spots (si.edu object page, 403 when fetched). The Illinois Ad Council Historical File (RS 13/2/207) catalogues Safety Belt Education files to Leo Burnett from January 1988 to April 1997 (https://archon.library.illinois.edu/archives/?p=collections/findingaid&id=3573). | Ad Council / NHTSA (US DOT) | 1985 | Traffic safety | Creative |
Research notes
Leo Burnett and Publicis Worldwide merged into one network called Leo in January 2025; Chicago became Leo Chicago (Reel Chicago, Jan 2025; leoburnett.com now shows 'Leo Constellation'). Leo Burnett sat on the Ad Council board from 1942; a 2005 agency release lists Partnership for a Drug-Free America, US DOT and UN Foundation AIDS work (not re-checked). A Chicago PrEP campaign with pro bono support from Leo Burnett, Starcom, Spark and Razorfish was seen (positivelyaware.com/node/345) but not detailed. Credits checked 2026-10-22 against fetched pages: Vince and Larry (archived Ad Council page), Fire/Police/Driveway (adsoftheworld.com). Corrected 2026-10-22: Vince and Larry source moved from the Smithsonian object page (403) to the Ad Council's own page; topic injury-prevention -> traffic-safety; removed the 'Gold Effie 1990' claim (no page found). Unverified (no page found that credits the agency): 'Apathy is Lethal' global AIDS awareness for Ad Council / UN Foundation (Nov 2002) — removed from campaigns because AdForum (403) is the only page naming Leo Burnett Chicago, and KFF's launch briefing names no agency.
Sources
Record agencies/leo-burnett-chicago.json, updated 2026-10-22