leoburnett.co.ukLeo Burnett London
- Kind
- Creative generalist
- Parent
- Publicis Groupe
- Country
- GB
- Website
- https://www.leoburnett.co.uk
- Clients
- Department for Transport (THINK!) · Department of Health
Campaigns (4)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| THINK! drink drive: 30 years of drink-drive communications lead IPA Effectiveness Awards 2012 paper by Josh Bullmore and Steve Watkins (Leo Burnett), published by DfT. Estimates the campaign saved almost 2,000 lives and prevented over 10,000 serious injuries since 1979, worth about £3bn to society; gives per-period ROI. Covers work by several agencies (Masius, AMV, Leo Burnett). Strong candidate for a full case. | Department for Transport | 2012 | Impaired driving | Creative |
| THINK! 'Pub loo' mirror stunt lead Hidden-camera stunt: a mannequin crashes through a fake mirror in a pub men's toilet; directed by Ed Morris (Rattling Stick). Year not confirmed (one summary says 2013). | Department for Transport (THINK!) | Impaired driving | Creative | |
| Drink Drive and Face the Consequences lead Print work; consequences-based messaging (loss of licence, job, criminal record). Year not confirmed. | Department for Transport (THINK!) | Impaired driving | Creative | |
| NHS LifeCheck lead Account win (COI pitch, beat VCCP and MCBD) to promote online lifestyle self-assessments for three life stages. Late 2000s; year not confirmed. Lead only. | Department of Health | Creative |
Research notes
Leo Burnett held the UK government road-safety account for decades. The 2012 IPA drink-drive paper is one of the best-evidenced long-run public-health campaign papers in the UK. Sources verified through search-result summaries only; direct page fetches were blocked in this session.
Sources
Record agencies/leo-burnett-london.json, updated 2026-10-22