Leo Burnett México

Portable cabin with infrared thermography so women can have a breast exam without being touched, aimed at rural areas where husbands forbid clinical breast exams. Silver Health & Wellness and Bronze Outdoor, Cannes 2021. Claims about 1,500 cancers detected early across 80 rural communities in 14 states (company/agency figure). Thermography is not an established screening test; flag before citing as screening. Credit fetched from source page 2026-10-22.

School-uniform sleeves with a colour-coded mid-upper-arm-circumference band flag malnutrition in children; distributed in 20 public schools (search snippet). Cannes Sustainable Development shortlist. Ads of the World header says Publicis, credits say Leo Burnett Mexico. Industry sponsor; Mexican consumer groups have separately criticised Kellogg's cereal fortification. Credit fetched from source page 2026-10-22.

Created Zapotec words for the female reproductive system with linguists, doctors and women of San Bartolomé Quialana, Oaxaca, so women could describe symptoms and doctors could diagnose cervical cancer; compiled into a book. Health & Wellness Grand Prix 2015, Mexico's first Grand Prix; Silver in Pharma. Industry (brand) sponsor; no screening-uptake data found. Credit fetched from source page 2026-10-22.