Agencylg2.comLG2
Formerly: Lg2
- Kind
- Creative generalist
- Parent
- independent
- Country
- CA
- Website
- https://lg2.com
- Clients
- Société de l'assurance automobile du Québec (SAAQ) · Bell Canada (Bell Let's Talk) · Rethink Breast Cancer
Campaigns (8)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| SAAQ 'Un mort par jour' (One Death a Day) 'developed with longtime agency partner LG2'; Cossette Média and Touché on the media buy. Noovo also names LG2 as SAAQ's partner of about 15 years. Fetched. | Société de l'assurance automobile du Québec | 2026 | Traffic safety | Creative |
| SAAQ impaired driving: Luc Langevin key trick (alcohol) and car-crash chips (cannabis) 'Both campaigns were created by Lg2. The agency has been working with SAAQ for 10 years, and was recently awarded a three-year extension.' Fetched. | Société de l'assurance automobile du Québec | 2021 | Impaired driving | Creative |
| SAAQ 'Cannabis is stronger than you think' Driving-high PSA; article says previous SAAQ PSAs on drunk driving and texting were also by Lg2. Fetched. | Société de l'assurance automobile du Québec | 2019 | Cannabis | Creative |
| Bell Let's Talk 2018 awareness campaign Eighth-year campaign, 'developed in partnership with agency Lg2'; Media Experts on media; testimonial TV spots. Fetched. | Bell Canada | 2018 | Mental health | Creative |
| SAAQ speeding VR experience Oculus Rift experience at nine Quebec festivals; 'agency Lg2, which worked on the campaign along with BLVD'. Fetched. | Société de l'assurance automobile du Québec | 2017 | Traffic safety | Creative |
| Give-a-Care lead Gift line for young women in treatment; support, not screening (no exact topic value). Bronze Health Lion 2017. Fetched. | Rethink Breast Cancer | 2017 | Cancer screening | Creative |
| Clara's Big Ride for Bell Let's Talk Clara Hughes's 11,000 km ride through 105 communities, March-July 2014; 'Bell, working with agency Lg2'. Fetched. | Bell Canada | 2014 | Mental health | Creative |
| Bell Let's Talk (launch campaign) Strategy Cause + Action write-up: 'The national integrated campaign by Lg2, with media handled by Media Experts, ran from Jan. 17, to Feb. 9, 2011'; website by Teehan + Lax. Fetched. | Bell Canada | 2011 | Mental health | Creative |
Research notes
Montreal-founded independent with Quebec City and Toronto offices. SAAQ's roster agency since about 2011, so it is the main credit for Quebec road-safety PSAs in that period. It also made the Bell Let's Talk launch in 2011; the lead brief said Cossette, but the opened Strategy pages credit Lg2. Credits fetched from source pages 2026-10-22 (strategyonline.ca pages opened through the built-in browser).
Sources
Record agencies/lg2.json, updated 2026-10-22