Agencymcsaatchi.comM&C Saatchi
- Kind
- Creative generalist
- Parent
- M&C Saatchi Group
- Country
- GB, AU
- Website
- https://mcsaatchi.com
- Clients
- Department of Health and Social Care · Public Health England · Office for Health Improvement and Disparities · NHS England · Australian Red Cross Lifeblood
Campaigns (7)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Every Mind Matters winter campaign lead OHID's first campaign by M&C Saatchi; animation narrated by Stephen Fry driving people to the NHS Mind Plan tool. The 2019 Every Mind Matters launch agency was not confirmed. | Office for Health Improvement and Disparities | 2021 | Mental health | Creative |
| Stoptober 2020 'Breathe Easier' lead Lung-health creative, new focus on smokers aged 18-34; about £1m across OOH, online, social, radio. | Public Health England / Better Health | 2020 | Tobacco | Creative |
| Stoptober 2017 lead M&C Saatchi took over the Smokefree/Stoptober account from Dare and Now. 2017 edition endorsed e-cigarettes as a quitting aid. Stoptober's original IPA paper and peer-reviewed evaluation (Brown et al. 2014) cover the Dare-era launch, not M&C Saatchi. | Public Health England | 2017 | Tobacco | Creative |
| Game of Balls lead M&C Saatchi Sydney; testicular self-examination demonstration hidden in an adult film. | Blue Ball Foundation | 2015 | Cancer screening | Creative |
| Be Clear on Cancer 'Pee Red' lead Ambient execution for the blood-in-pee (bladder/kidney cancer) symptom campaign. | Public Health England / Be Clear on Cancer | 2013 | Cancer screening | Creative |
| Be Clear on Cancer: bowel cancer national launch lead £8.5m national rollout after 2011 regional pilots; real GPs urge people with symptoms to see a doctor (early diagnosis rather than screening). Be Clear on Cancer won an IPA Effectiveness Award in 2014 (reported as Silver; one source says Gold). The programme was evaluated by PHE/NCRAS (awareness, GP attendance, urgent referrals, stage shift). | Department of Health (England) | 2012 | Cancer screening | Creative |
| Change4Life (brand launch) lead M&C Saatchi created the Change4Life brand and sub-brands (Walk4Life, Cook4Life, Play4Life) and led creative; other agencies handled PR, digital and data. Child obesity; also physical activity. | Department of Health (England) | 2009 | Nutrition | Creative |
Research notes
Long-running roster agency for England's Department of Health/PHE/OHID (Change4Life, Be Clear on Cancer, Smokefree/Stoptober, Ageing Well). Also credited with the later NHS England 'Act FAST' stroke work and an IPA 2024 award for FCDO's KhairKhwah (Pakistan, not clearly health). M&C Saatchi ANZ became independent via management buyout in 2026. Sources verified through search-result summaries only; direct page fetches were blocked in this session.
Sources
Record agencies/m-and-c-saatchi.json, updated 2026-10-22