omc.comMcCann Health
Formerly: McCann Healthcare Worldwide · McCann Global Health
- Kind
- Health network
- Parent
- Omnicom (Omnicom Health; formerly IPG Health)
- Country
- US, IN, CN, BR, GB
- Website
- https://www.omc.com/capabilities/capability-health/
- Clients
- Ministry of Public Health of Afghanistan · UNICEF · GSK · Evelyn Lilly Lutz Foundation
Campaigns (5)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Ditch the Vape. Get what's yours lead McCann Global Health (credits list it as creative agency). Youth vaping PSA framed on money teens spend on vapes rather than health harms; with Beverly High School. | Evelyn Lilly Lutz Foundation | 2023 | Tobacco | Creative |
| Breath of Life lead McCann Health Shanghai. WeChat breath self-test for COPD (fewer than 7% of Chinese COPD cases diagnosed, per entry) prompting hospital check-ups; disease awareness rather than a brand ad, GSK-funded. PMLiVE: McCann Health Shanghai took the Pharma Grand Prix, Cannes 2019. | GSK | 2019 | Creative | |
| Get the Vape off Your Back lead McCann Health New York. Short films for 13-18-year-olds personifying the vape as a burden on the back; focuses on control, not health effects. Part of a two-year initiative funded by the Foundation (Beverly, Massachusetts). | Evelyn Lilly Lutz Foundation | 2019 | Tobacco | Creative |
| Eye, Kidney, Heart (organ-donation Faberge eggs) lead McCann Health Brazil (Ads of the World credits: "Advertising Agency: McCann Health, Brazil"; April 2018). Print ads re-imagining Faberge eggs as organs to promote organ donation. Previously listed as "Valuable Heritage" with an ACT Responsible award; that title and award are unverified (PharmaLive page 403). | Hospital Moinhos de Vento | 2018 | Organ donation | Creative |
| The Immunity Charm lead McCann Health New Delhi / McCann Worldgroup India. Bead bracelet that records each childhood vaccine dose for low-literacy mothers; piloted in Kabul and reportedly extended to other provinces. Campaign India: McCann Health India won Best of Show and Grand Global (Global Awards) for it; also Lions Health Grand Prix for Good 2017. Coverage outcome data not found beyond agency claims. | Ministry of Public Health, Islamic Republic of Afghanistan | 2017 | Vaccination | Creative |
Research notes
Status 2026-10-22: no current McCann Health brand found. IPG Health merged McCann Health New York into Area 23 and McCann Health New Jersey (with Hill Holliday Health) into Rise & Run in May 2024 (trade coverage; IPG release not fetched). Omnicom closed its acquisition of IPG in late November 2025; mccannhealth.com now redirects to Omnicom Health's capability page, which lists no McCann Health unit (website field set to that page). International offices (India, China, Brazil) may still trade as McCann Health locally; not checked. McCann Health helped create the Lions Health Grand Prix for Good with the UN Foundation. Credits checked 2026-10-22 against fetched pages: Immunity Charm (Campaign India), Breath of Life (PMLiVE), organ-donation eggs (Ads of the World), Get the Vape off Your Back (Campaign Brief Asia), Ditch the Vape (The Stable). Corrected 2026-10-22: removed "Grandparents vs. vaping" (Evelyn Lilly Lutz Foundation; source PharmaLive 403, no other page found crediting McCann) and "Trust Science" (UNICEF Ukraine; no page found at all); replaced with the two Lutz Foundation campaigns above; renamed "Valuable Heritage" to the Ads of the World title.
Sources
Record agencies/mccann-health.json, updated 2026-10-22