mccann.comMcCann Madrid
- Kind
- Creative generalist
- Parent
- IPG
- Country
- ES
- Website
- https://www.mccann.com
- Clients
- Dirección General de Tráfico (DGT)
Campaigns (2)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| #DGTgracias (Christmas 2019) lead Christmas TV, radio and social spot thanking the people and professions behind the 2019 fall in road victims (list of tears, calls and orphans avoided). Production Blank Films. Fetched 2026-10-22. | Dirección General de Tráfico | 2019 | Traffic safety | Creative |
| Vivo o muerto lead McCann's first DGT campaign after winning the account by public tender in July 2018. Shows a crash's aftermath for both the surviving responsible driver and the victim. TV, cinema, radio, outdoor, press and digital in three waves from 29 October 2018. CCO Mónica Moro. Fetched 2026-10-22. | Dirección General de Tráfico | 2018 | Traffic safety | Creative |
Research notes
DGT creative account history per Reason Why (Feb 2025): McCann (2018-), Ogilvy 2020-2022, Accenture Song from late 2022, Ogilvy again 2025-2026 (EUR 1.4m for 12 months). R* Publicidad made the 2017 'Testimonios' campaign (snippet only). DGT's famous 1990s-2000s shock campaigns not credited in this pass. Credits fetched from source pages 2026-10-22.
Sources
Record agencies/mccann-madrid.json, updated 2026-10-22