McCann Melbourne
- Kind
- Creative generalist
- Parent
- Omnicom (formerly IPG)
- Country
- AU
- Website
- https://www.mccann.com.au
- Clients
- Metro Trains Melbourne
Campaigns (2)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Dumb Ways to Die 2: The Games Sequel mobile game (developer Millipede), released 21 November 2014; arenas unlock after a train-safety mini-game. Credit fetched from source page 2026-10-22. | Metro Trains Melbourne | 2014 | Injury prevention | Creative |
| Dumb Ways to Die Rail-safety song and animated video (ECD John Mescall, creative Pat Baron, animation Julian Frost, music Oliver McGill). Most-awarded campaign in Cannes Lions history (5 Grand Prix, 18 Gold). Credit fetched from source page 2026-10-22. | Metro Trains Melbourne | 2012 | Injury prevention | Creative |
Research notes
Only health-adjacent work found is the Metro Trains rail-safety franchise. Searches for McCann Melbourne work for the TAC, Quit or Victorian health found nothing. McCann Health (existing record mccann-health) has a Sydney office doing consumer health brands; not merged here. Website not fetched.
Sources
Record agencies/mccann-melbourne.json, updated 2026-10-22