BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All agencies

McCann New York

Formerly: McCann-Erickson New York · McCann Erickson New York

Kind
Creative generalist
Parent
Omnicom (formerly IPG)
Country
US
Website
https://www.mccann.com
Clients
Ad Council · HHS · CDC · Pivotal Ventures

Campaigns (3)

CampaignClientYearTopicRole
Sound It Out (middle-school mental health)
Developed by McCann with support from Casanova//McCann, EGAMI Group and Mass Appeal; UM donated media strategy.
Ad Council / Pivotal Ventures2021Mental healthCreative
G.A.M.E. (The Greatest Action Movie Ever) lead
Created pro bono by McCann Erickson New York; kid-made film built from a video contest, part of the Ad Council childhood obesity prevention work.
Ad Council / CDC BAM! Body and Mind / KIDZ BOP2013Physical activityCreative
Small Step (obesity prevention)
Pro bono by McCann-Erickson New York. Govexec (Sept 2004) also credits McCann Erickson.
Ad Council / HHS2004NutritionCreative

Research notes

McCann Health is a separate file. McCann NY's gun-violence advocacy work (Generation Lockdown) omitted. Parent: IPG was bought by Omnicom (deal closed late November 2025); McCann survives as one of Omnicom's three creative networks. Credits checked 2026-10-22 against fetched pages: Small Step (Adweek, Govexec), G.A.M.E. (Ads of the World), Sound It Out (Ads of the World). Corrected 2026-10-22: added G.A.M.E. (2013) and caseIds.

Sources

  1. https://www.adweek.com/brand-marketing/ad-council-mccann-battle-obesity-70991/
  2. https://www.govexec.com/magazine/features/2004/09/shape-up/17521/
  3. https://www.adsoftheworld.com/campaigns/g-a-m-e-case-study
  4. https://www.adsoftheworld.com/campaigns/sound-it-out
  5. https://www.bostonglobe.com/2025/12/01/business/mullenlowe-advertising-omnicom-ipg/

Record agencies/mccann-new-york.json, updated 2026-10-22