Monahan Dayman Adams
- Kind
- Creative generalist
- Parent
- defunct
- Country
- AU
- Website
- https://collections.museumsvictoria.com.au/articles/17683
- Clients
- Victorian Government · Anti-Cancer Council of Victoria
Campaigns (2)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Slip! Slop! Slap! (Sid the Seagull) Museums Victoria: 'In 1981, Stitt again collaborated with Phillip Adams of Monahan Dayman Adams' on Slip, Slop, Slap, commissioned by the Anti-Cancer Council of Victoria; expanded nationally, ran until 1988, relaunched 2007. Jingle by Peter Best. Credit fetched from source page 2026-10-22. | Anti-Cancer Council of Victoria | 1981 | Sun safety | Creative |
| Life. Be in it (Norm) lead Produced by Phillip Adams of Monahan Dayman Adams, with Alex Stitt's character Norm; relaunched nationally in 1978, ran to 1990, relaunched 2022. Awareness at times above 90% (Stitt autobiography, cited by Museums Victoria). No outcome evaluation found in PubMed. Credit fetched from source page 2026-10-22 (via browser; WebFetch 403). | Victorian Government (national from 1978, Commonwealth) | 1975 | Physical activity | Creative |
Research notes
Melbourne agency of Phillip Adams; made two of Australia's best-known public health campaigns. No live website: the website field points to the Museums Victoria article that documents the credits. Cancer Council Australia's blog credits Adams as 'co-owner of a successful advertising agency' without naming it. Taxonomy: topic id sun-safety (shared with PR #15) (see report).
Sources
Record agencies/monahan-dayman-adams.json, updated 2026-10-22