Agencyen.wikipedia.orgMullen (MullenLowe U.S.)
Formerly: Mullen · Mullen Advertising · MullenLowe U.S.
- Kind
- Creative generalist
- Parent
- Omnicom (TBWA); formerly IPG. Brand dissolved December 2025
- Country
- US
- Website
- https://en.wikipedia.org/wiki/MullenLowe_U.S.
- Clients
- Ad Council · NHTSA
Campaigns (1)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Buzzed Driving Is Drunk Driving AEF case study: Mullen, 'the Massachusetts-based advertising agency', was recruited pro bono to give strategic direction and guide creative development, and produced the TV, radio, print and web PSAs; focus groups August 2005, launch December 2005. Later rounds by other agencies (MEL, Curiosity and others). | Ad Council / NHTSA | 2005 | Impaired driving | Creative |
Research notes
Distinct from mullenlowe-london. Website field points to a reference page: us.mullenlowe.com now redirects to omc.com because Omnicom folded MullenLowe into TBWA after buying IPG (Boston Globe, 1 Dec 2025). Credits checked 2026-10-22 against fetched pages: Buzzed Driving (AEF case study PDF). Corrected 2026-10-22: role changed from strategy to creative, since the AEF case credits Mullen with strategy and with producing the ads. No other Mullen health campaign was found.
Sources
Record agencies/mullen-us.json, updated 2026-10-22