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MullenLowe London

Formerly: DLKW Lowe · Delaney Lund Knox Warren

Kind
Creative generalist
Parent
IPG
Country
GB
Website
https://www.mullenlowe.co.uk
Clients
NHS England · Department of Health · NHS Blood and Transplant · British Heart Foundation

Campaigns (5)

CampaignClientYearTopicRole
We Are The NHS: Live 1000 Lives lead
Post-pandemic recruitment phase.
NHS England2021Creative
We Are The NHS (nurse recruitment) lead
Launched for the NHS's 70th anniversary. DMA 2021 Gold entry claims nursing university applications up 4% then 6% after a 36% decline. Workforce recruitment, not a public-health behavior; include as health-system comms.
NHS England2018Creative
Stroke: Act FAST lead
DLKW Lowe. IPA Effectiveness Awards 2010 Gold (plus Silver). Claims about 9,864 more stroke patients reached hospital faster and 642 avoided death or serious disability in the first year. Independent studies are mixed (good recall, limited effect on recognition; e.g. Oxford 'remembered but not understood?'). Topic is stroke recognition ('recognize' behavior); no exact taxonomy value. Strong candidate for a full case. The later NHS England Act FAST refresh was with M&C Saatchi.
Department of Health (England)2009Injury preventionCreative
Represent ft. Lady Leshurr lead
Recruiting Black blood donors (need for Ro subtype for sickle cell patients). Year not confirmed (around 2019).
NHS Blood and Transplant (NHS Give Blood)Creative
Heart Disease is Heartless lead
Research fundraising/brand film. Year not confirmed.
British Heart FoundationCreative

Research notes

DLKW Lowe was renamed MullenLowe London. Holds the NHS England 'We are the NHS' creative contract (2022 tender, about £26m over four years). MullenLowe Salt (brand/charity unit) and MullenLowe France (2021 vaccination campaign for the French health ministry) not separately verified. Sources verified through search-result summaries only; direct page fetches were blocked in this session.

Sources

  1. https://www.designweek.co.uk/issues/hot-50-2011/hot-50-fast/
  2. https://lovethework.com/work-awards/campaigns/we-are-the-nhs-583776
  3. https://bidstats.uk/tenders/2022/W50/788791415

Record agencies/mullenlowe-london.json, updated 2026-10-22