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Ogilvy Singapore

Formerly: Ogilvy & Mather Singapore

Kind
Creative generalist
Parent
WPP
Country
SG
Website
https://www.ogilvy.com/
Clients
Health Promotion Board, Singapore

Campaigns (2)

CampaignClientYearTopicRole
Creating a pro-quitting culture (I Quit, participatory social phase)
Always-on, community-generated social phase of I Quit. IPA paper claims an 'exponential increase' in Quitline calls and reversal of a five-year rise in smoking; no figures on the open page. Credit fetched from source page 2026-10-22.
Health Promotion Board, Singapore2014TobaccoCreative
I Quit
Pro-quitting campaign casting real quitters as heroes ('I Quit because...'). WARC Asian Strategy paper 2012; IPA Effectiveness Gold 2012 per search snippets. Credit fetched from source page 2026-10-22 (headline and lede name Ogilvy Singapore and HPB; body paywalled). Year inferred; confirm.
Health Promotion Board, Singapore2011TobaccoCreative

Research notes

Singapore office of the Ogilvy network. Campaign Asia (search snippet only) reports HPB re-appointing Ogilvy for its youth healthy-lifestyle programme and a later HPB appointment of Ogilvy with PHD (media); campaigns under those mandates not verified. DDB, not Ogilvy, made HPB's 2010 National Healthy Lifestyle Campaign (snippet). Credits fetched 2026-10-22 except where noted.

Sources

  1. https://www.campaignasia.com/video/ogilvy-singapore-celebrates-quitters-in-anti-smoking-drive/259924
  2. https://ipa.co.uk/knowledge/case-studies/health-promotion-board-of-singapore-creating-a-pro-quitting-culture/

Record agencies/ogilvy-singapore.json, updated 2026-10-22