Agencyremedyedge.comPatients & Purpose
Formerly: The Purpose Group (parent unit)
- Kind
- Health network
- Parent
- Omnicom (Omnicom Health; merged into Remedy Edge, December 2025)
- Country
- US
- Website
- https://www.remedyedge.com/
- Their case studies
- https://web.archive.org/web/20251110051756/https://www.patientsandpurpose.com/projects-metrics-advertising-awards
- Clients
- New York Common Pantry · SAFE Project · Elijah-Alavi Foundation
Campaigns (3)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Mission: Hunger lead Roblox virtual community kitchen on food insecurity; Webby 2025 nominee, "Entrant: Patients & Purpose, LLC". Health-adjacent. | New York Common Pantry | 2025 | Digital | |
| It Ain't 5 O'Clock Somewhere (Sensible Strumming) lead Dry January country song countering alcohol themes in country music. SAFE Project credits "OHG's Purpose Group" (the parent unit); the agency's archived work page claims it for Patients & Purpose. The "40% of country songs mention alcohol" claim needs checking. | SAFE Project | 2024 | Alcohol | Creative |
| HappyHalers lead 3D-printer-ready inhaler covers to reduce children's stigma about using inhalers; agency's own archived page, no outcome stated. Year unknown. | Elijah-Alavi Foundation | Asthma | Creative |
Research notes
Omnicom Health agency in New York (part of The Purpose Group). Absorbed: after Omnicom closed its IPG acquisition (Nov 2025), DDB Health and The Purpose Group (including Patients & Purpose and Science & Purpose) were merged as Remedy Edge in December 2025, per directory pages (Rx Almanac, Simplify) and a Wayback capture showing patientsandpurpose.com redirecting to remedyedge.com (Feb 2026); primary trade reports (PRWeek, MM+M) not fetched. Omnicom Health's capability page lists Jennie Fischette as CEO of Remedy Edge. remedyedge.com blocks scripted fetches. No Remedy Edge file yet; this record holds the Patients & Purpose history. Credits checked 2026-10-22 against fetched pages: Mission: Hunger (Webby), Sensible Strumming (SAFE Project, credits parent unit), HappyHalers (agency's archived page only).
Sources
Record agencies/patients-and-purpose.json, updated 2026-10-22