Agencypsi.orgPopulation Services International (PSI)
- Kind
- Social marketing
- Parent
- independent
- Country
- US, NL
- Website
- https://www.psi.org
- Clients
- USAID · Bill & Melinda Gates Foundation · Zaire National AIDS Program · Ministries of health in sub-Saharan Africa and Asia
Campaigns (7)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Low dead space syringe social marketing pilot lead People who inject drugs, Hanoi, Thai Nguyen, Ho Chi Minh City, Dec 2012-Dec 2013. Fetched (PubMed abstract) 2026-10-22. | PSI/Vietnam with Vietnam Administration for HIV/AIDS Control | 2012 | Harm reduction | Strategy |
| ORS plus zinc social franchising trial Childhood diarrhoea; community-level RCT run by PSI/Myanmar research department with UCSF. Year approximate (paper 2014, one-year follow-up). Fetched (PubMed abstract) 2026-10-22. | PSI/Myanmar | 2011 | Infectious disease | Strategy |
| Touch condom thematic advertising lead Family planning (condoms for married couples). TV and radio, April-June 2009; panel survey of married men: confirmed ad awareness associated with improved condom attitudes and use (Agha & Meekers, Stud Fam Plann 2010; also PMID 22272557). Greenstar is PSI's Pakistan affiliate (author address greenstar.org.pk). Fetched (PubMed abstract) 2026-10-22. | PSI/Greenstar Social Marketing, Pakistan | 2009 | HIV/STI | Strategy |
| ORASEL oral rehydration salts relaunch lead Childhood diarrhoea. Launched 2004, relaunched 2006 with mass media and interpersonal communication. ORASEL use at last diarrhoea episode rose 20% to 30% (2006-2007); higher exposure associated with use (Kassegne et al., BMC Public Health 2011, PSI authors). Fetched (PubMed abstract) 2026-10-22. | PSI/Burundi | 2006 | Infectious disease | Strategy |
| Kathoy integrated HIV social marketing lead Condoms and water-based lubricant plus peer education for Lao transgender women; pre/post 2004-2006 surveys. Fetched (PubMed abstract) 2026-10-22. | PSI/Laos | 2005 | HIV/STI | Strategy |
| JeitO condom social marketing lead Agha, Karlyn & Meekers (PSI), Health Policy Plan 2001: exposure to JeitO advertising and knowing a condom source associated with condom use with non-regular partners (cross-sectional). Year is approximate (project running 18 months before the survey). Fetched (PubMed abstract) 2026-10-22. | Mozambique (donor-funded CSM project) | 1998 | HIV/STI | Strategy |
| Prudence condom social marketing and AIDS mass media campaign lead PSI's first AIDS-prevention social marketing programme (launched late 1987, ran 1988-1991): branded Prudence condoms plus a generic TV/radio/music campaign in national and local languages. Page reports sales rising to over 18 million condoms a year by 1991 and cites an unnamed 'independent evaluation' claiming 7,200 HIV cases averted in 1991 (verify; evaluator not named). Fetched 2026-10-22. | Zaire National AIDS Program | 1988 | HIV/STI | Strategy |
Research notes
Founded 1970 (Chapel Hill, NC) by Phil Harvey, Tim and Jean Black; HQ Washington DC with European office in Amsterdam (Wikipedia, fetched 2026-10-22). Social marketing of branded, subsidised health products (condoms, ORS/zinc, bednets, contraceptives, water treatment) with behaviour-change advertising; most evaluations are PSI's own exposure-response surveys, so treat results as observational and partly self-reported. GiveWell's last review said the evidence does not clearly show PSI has the intended impact. Role 'strategy' is used because PSI is the social marketer/implementer; the schema has no 'implementer' or 'social-marketer' credit role, and the local ad agencies PSI hired are not named in these sources. Brand leads not yet sourced from a page: 'Number One' (Nepal, per Nepali Times snippet only), 'Trust' (Kenya and Southern Africa, snippet only; later spun into Company 158), 'Prudence' Rwanda (snippet only). PSI/India ran the hotline for BBC World Service Trust's 'Condom Condom' campaign (see bbc-media-action). All credits above fetched from source pages 2026-10-22 unless stated.
Sources
Record agencies/population-services-international.json, updated 2026-10-22