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Publicis Dublin

Kind
Creative generalist
Parent
Publicis Groupe
Country
IE
Website
https://www.publicis.ie
Clients
Health Service Executive (HSE)

Campaigns (2)

CampaignClientYearTopicRole
HSE QUIT: Take back control in 28 days lead
Film, January 2023: smoking is not the friend you think it is; end the relationship in 28 days. Publicis won the QUIT creative account in July 2022 from Folk Wunderman Thompson for a three-year through-the-line campaign (https://www.adworld.ie/2022/07/22/publicis-dublin-wins-hse-quit-creative-account/). An HSE staff LinkedIn post claims an Effie Ireland Gold (Public Service) for 'Take Back Control' with Core (search snippet only). Fetched 2026-10-22.
HSE QUIT2023TobaccoCreative
Christmas Bubbles (COVID-19) lead
Second execution of the 'Bubbles' device asking people to keep contacts to their bubble over Christmas 2020; built from stock footage with Windmill Lane animation. Fetched 2026-10-22.
HSE2020Infectious diseaseCreative

Research notes

HSE QUIT agency history: JWT Folk (Wunderman Thompson Ireland, now Folk VML) made the January 2020 QUIT campaign and #TheLastStop 28-day challenge (https://lbbonline.com/news/hse-quit-campaign-from-jwt-folk-increases-signups-to-quit-plan, fetched; claims a 25% rise in QUIT plan sign-ups); Publicis Dublin from 2022. The agency behind the 2011-2014 Gerry Collins QUIT ads was not found. Credits fetched from source pages 2026-10-22.

Sources

  1. https://www.adworld.ie/2022/07/22/publicis-dublin-wins-hse-quit-creative-account/
  2. https://marketing.ie/publicis-to-handle-hses-quit-campaign/

Record agencies/publicis-dublin.json, updated 2026-10-22