Agencyrealchemistry.comReal Chemistry
Formerly: W2O Group
- Kind
- Health network
- Parent
- independent (private-equity backed)
- Country
- US
- Website
- https://www.realchemistry.com
- Clients
- Ad Council · COVID Collaborative · Black Coalition Against COVID · World Health Organization
Campaigns (2)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| COVID-19 Vaccine Education Initiative: healthcare-professional education lead Business Wire release (28 Oct 2021): Real Chemistry "spearheaded an integrated, omnichannel healthcare professional vaccine education campaign" within the Ad Council / COVID Collaborative initiative, with resources for talking to vaccine-hesitant patients. Role set to strategy as closest fit (HCP education); the consumer "It's Up To You" creative was by other agencies. Confidence-gain claim is the company's own. | Ad Council and COVID Collaborative | 2021 | Vaccination | Strategy |
| COVID-19 vaccination education (partnerships) lead 2021 results release: Real Chemistry "partnered with leading public health and advocacy groups, including the Black Coalition Against COVID, the Ad Council and the World Health Organization" on vaccination education. No campaign names or roles given. | Black Coalition Against COVID; World Health Organization | 2021 | Vaccination | Unknown |
Research notes
Formerly W2O Group (renamed 2021). Agencies include 21GRAMS (creative). President Jennifer Gottlieb joined the Ad Council board in October 2021. Website live 2026-10-22. Only COVID-19 vaccine engagements found; needs more mining. Credits checked 2026-10-22 against fetched pages: both entries (Business Wire releases via Wayback). Corrected 2026-10-22: split the single combined entry; the 2021 results release names the Black Coalition Against COVID, Ad Council and WHO but not COVID Collaborative or HCP education, which come from the October 2021 board-appointment release.
Sources
Record agencies/real-chemistry.json, updated 2026-10-22