BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All agencies

Scali, McCabe, Sloves

Kind
Creative generalist
Parent
Lowe Group / Interpublic (from 1993; Ogilvy & Mather 1976-93, WPP from 1989)
Country
US
Website
https://en.wikipedia.org/wiki/Ed_McCabe

Campaigns (3)

CampaignClientYearTopicRole
Arts and Humanities lead
Illinois Ad Council Historical File (RS 13/2/207): 2 file(s), 1993, catalogued to Scali, McCabe, Sloves, Inc..
Ad Council / National Cultural Alliance1993Creative
AIDS prevention ('Help stop AIDS. Use a condom.')
Illinois Ad Council Historical File (RS 13/2/207): 4 file(s), 1988-1989, catalogued to Scali, McCabe, Sloves, Inc..
Ad Council / American Foundation for AIDS Research; National AIDS Network1988HIV/STICreative
Commemoration of the Bicentennial of the U.S. Constitution lead
Illinois Ad Council Historical File (RS 13/2/207): 13 file(s), 1987-1991, catalogued to Scali, McCabe, Sloves, Inc..
Ad Council / Commission on the Bicentennial of the United States Constitution1987Creative

Research notes

New York agency founded 1967 by Marvin Sloves, Ed McCabe, Sam Scali, Alan Pesky and Len Hultgren; acquired by Ogilvy & Mather in 1976, part of WPP from 1989, and part of Lowe International (Interpublic) from 1993 (MediaPost obituary of Marvin Sloves, 2021). Defunct; no Wikipedia article of its own, so website is Ed McCabe's Wikipedia article, which describes him as a founder. Historic Ad Council credits from the parsed Illinois finding aid (data/ad-council-historical-file-13-2-207.tsv); Ad Council house series (INAE, magazine/newspaper/poster cooperation ads) are not listed as campaigns. Credits checked 2026-10-22 against the Illinois finding aid.

Sources

  1. https://www.mediapost.com/publications/article/364224/mad-men-era-ad-man-marvin-sloves-dies-at-88.html
  2. https://archon.library.illinois.edu/archives/?p=collections/findingaid&id=3573

Record agencies/scali-mccabe-sloves.json, updated 2026-10-22