Agencys-f.familyScholz & Friends
- Kind
- Creative generalist
- Parent
- WPP
- Country
- DE
- Website
- https://www.s-f.family
- Clients
- Bundesministerium für Gesundheit · AOK-Bundesverband · Deutscher Verkehrssicherheitsrat
Campaigns (3)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Don't drink and drive: e-scooter crosses lead Social campaign for the long-running (since 1993) industry-backed 'Don't Drink and Drive' initiative aimed at young road users: e-scooter phone holders form crosses. Industry-sponsored responsibility campaign. Fetched 2026-10-22. | Don't Drink and Drive initiative (alcohol industry associations) | 2022 | Impaired driving | Creative |
| Deutschland, wir müssen über Gesundheit reden lead First AOK campaign after winning the account: films stage awkward talk about colonoscopy and prostate checks in everyday settings. Insurer-sponsored. Fetched 2026-10-22 (partly paywalled). | AOK-Bundesverband | 2021 | Cancer screening | Creative |
| Deutschland krempelt die #Ärmelhoch lead COVID-19 vaccination campaign launched 27 December 2020, two-stage, EUR 25 million media budget; 2021 phase added celebrity 'Impfluencer' (Uschi Glas, Günther Jauch) per Ärzteblatt/Apotheke Adhoc snippets. Horizont describes Scholz & Friends as the ministry's long-standing agency. Fetched 2026-10-22 (rest of article paywalled). | Bundesministerium für Gesundheit (with RKI and BZgA) | 2020 | Vaccination | Creative |
Research notes
Berlin/Hamburg; WPP. Federal health ministry's roster agency. Also New Year's Eve 'Don't drink and drive' posters for the transport ministry and DVR under #mehrAchtung (search snippet only). Credits fetched from Horizont pages 2026-10-22; article bodies partly paywalled.
Sources
Record agencies/scholz-and-friends.json, updated 2026-10-22