Agencyserviceplan.frServiceplan Group France
- Kind
- Creative generalist
- Parent
- Serviceplan Group (independent)
- Country
- FR, DE
- Website
- https://www.serviceplan.fr
- Their case studies
- https://lareclame.fr/serviceplan/realisations
- Clients
- Sécurité routière
Campaigns (2)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| On a tous le pouvoir de sauver une vie (Léa, Marc) lead First campaign by the pool Babel + Madame Bovary + Serviceplan (joint credit). Two 35s TV films from 5 January 2020 in which road users thank anonymous drivers whose good behaviour (not answering the phone, keeping to the limit) prevented a crash. Introduced the signature 'Vivre, ensemble' replacing 'Tous responsables' (2008) and a 'communication-solution' strategy: no blame, one easy action per risk. Fetched 2026-10-22. | Sécurité routière | 2020 | Traffic safety | Creative |
| Vitesse de déconfinement / Ensemble lead Same agency pool. TV, digital and radio from 11 May 2020 (end of lockdown) asking people to carry their lockdown caution back onto the road. Fetched 2026-10-22. | Sécurité routière | 2020 | Traffic safety | Creative |
Research notes
French arm of the Munich-based independent Serviceplan Group (country DE listed second for the HQ). Sécurité routière credits are shared with Babel and Madame Bovary; role set to creative for the pool. Serviceplan group health work in Germany (AOK, Techniker Krankenkasse; healthcare creative rankings) is commercial/insurer work and not added. Credits fetched from source pages 2026-10-22.
Sources
Record agencies/serviceplan-france.json, updated 2026-10-22